Anytime Fitness soars past 150 UK clubs milestone

October 21, 2018

Franchisee interest continues to swell as Anytime Fitness opens 100 clubs in three years in the ever-growing fitness industry.

Anytime Fitness is celebrating its continued success following its 150th club opening in the UK. The milestone was reached with the opening of Anytime Fitness Paignton, Devon, and demonstrates the sustained prosperity that its franchisees are enjoying in the thriving fitness industry.

Continuing its upward trend, the fitness industry has seen market value soar to almost £5bn in 2018. Exceeding 9.9m members, penetration is also at an all-time high of 14.9 per cent, meaning that one in every seven people in the UK is now a gym member.

After being named the second largest private health club operator in the UK earlier this year, the Paignton opening means that Anytime Fitness has opened 100 clubs in the last three years. It boasts an eclectic network of franchisees, ranging from experienced fitness industry professionals to those with no experience in the sector, showcasing the strength of the brand and the support available.

Its newest franchisees Emma and Simon Wright are a case in point. The Paignton club is the couple’s first, yet they already have two more in the pipeline that will be opening soon. Working with the central Anytime Fitness UK Support Office, a successful pre-sale saw Anytime Fitness Paignton recruit close to 500 members by the time it opened its doors, putting Emma and Simon well on their way to recouping their initial investment.

Stuart Broster

Anytime Fitness UK CEO Stuart Broster comments, “Reaching 150 clubs in the UK is a fantastic achievement for Anytime Fitness and we’re delighted to be giving so many ambitious entrepreneurs the platform to run a successful business.

“Since opening our 150th club we’ve continued to grow at pace, seeing our 155th club open in a matter of weeks since this milestone. I’ve made it no secret that I want Anytime Fitness to become the biggest health club operator in the UK and we’ve got a great Support Office team and network of franchisees to achieve this.

“We hope that this sustained growth shows that even in a challenging time in the UK economy, there are accessible opportunities with us to take advantage of the booming fitness industry. We of course appreciate there’s a significant initial investment, but as Emma and Simon have demonstrated, by taking a hands-on approach you can put yourself in a great position to become profitable in year one.”

New appointments and a busy end to 2018
Anytime Fitness has a healthy club opening pipeline for the end of 2018 and beyond, with over 30 potential new clubs that already have property secured. As club numbers continue to grow, so has the Support Office team with recent appointments of Trevor Kidd as Head of Club Projects and Daniel Penn as a dedicated New Openings Manager.

Trevor’s role will encompass the management of the construction processes for all new club openings, drive down the costs of club fit-outs and lead the exciting club refresh programme that will be implemented in Anytime Fitness sites from 2019.

His most recent role was at Pure Gym, the only private health club provider in the UK that has more clubs than Anytime Fitness, demonstrating the ambition to continue this steep growth curve.

Meanwhile, Daniel will be the key point of contact for all new franchisees, supporting them in all aspects of their journey from sourcing their site to opening the doors. He will provide valuable advice to clubs during their all-important pre-sale period as they look to recruit strong membership numbers.

As a matter of course, clubs are also assigned a Franchise Performance Coach (FPC) who works closely with franchisees. The FPCs have years of experience in the field, ranging from GM’s to Regional Managers across both public and private organisations within the fitness industry. After opening, the FPCs support clubs with regular face-to-face visits, ensuring realistic Key Performance Indicators (KPIs) are met.

This year, Anytime Fitness introduced the EVOLVE Balanced Scorecard which is the biggest development to franchisee support since Anytime Fitness opened its first club in the UK. Unique to Anytime Fitness UK, the balanced scorecard assesses Anytime Fitness’ 150+ clubs across six KPIs and helps franchisees to identify internal opportunities in their business, helping them put together a strategy to improve their financial performance.

The six KPIs that EVOLVE focusses on are Net Promoter Score, Brand Standards, Service Assessment, Clubwise Health Check, Marketing Health Check and ultimately, the club’s Financial Health Check.

Stuart Broster, commented: “This is a huge development and step forward for our business in the UK. Previously, we’ve been great at advising our franchisees on what they need to do, but the launch of EVOLVE now gives them the how to go with it.

“When it comes to running a fitness franchise, the more you put into it, the more you get out and these performance metrics will help highlight where they’re performing well but more importantly, their opportunity areas and how they benchmark against other clubs.

“As our club numbers grow, it’s important for us to empower our franchisees and effectively support them in delivering a return on investment as well as creating a consistently high consumer experience across the network.

This is currently a UK-only initiative but following its implementation, we’ve already had other markets wanting to find out more, with the view to rolling this out to their network.” The KPIs are assessed by the Anytime Fitness Support Office, but franchisees also have access to self-assessment forms to track their own progress and recognise the opportunities available to them. They can then work closely with their dedicated FPC to gather advice on how to improve their business performance.

Franchisees will have access to league tables which show how they’re performing against other clubs. Furthermore, the clubs’ scores from EVOLVE will be used to judge Anytime Fitness’ annual awards where there will be recognition for the Overall Club of the Year and Most Improved Club of the Year.

Ten-year franchise agreements
New franchisees now have the option of a ten-year franchise agreement, a change introduced earlier this year. Having previously offered a maximum term of five years, the move allows franchisees a longer timescale to establish their clubs and recover their initial investment. The Anytime Fitness banking partners were instrumental in the decision, with NatWest recommending this positive move to provide additional support to franchisees.

Mark Scott, the Franchise Development Manager for the NatWest Franchise Team, comments: “NatWest has been working with Anytime Fitness and financing their franchisees since they began trading the UK. We recently recommended an increased term option on the franchise agreement which is great news for the franchisees and the bank. The reduced monthly payments, compared to a five-year agreement, will enable franchisees to generate more cash that can be used for future expansion plans.”

How can you become part of the Anytime Fitness family?
To make an initial enquiry about owning an Anytime Fitness club in the UK, contact Anytime Fitness’ UK Support Office where the recruitment team will be happy to discuss the options available to you and available territories.

Opening an Anytime Fitness club requires a minimum investment of £170,000 liquid capital, which covers the franchise fee, security fit-out and essential costs before you open your doors. Additional funding can be arranged thanks to support from the UK’s leading banks, including NatWest, Lloyds Bank and RBS.

There’s a reason why over 60 per cent of franchisees go on to own additional clubs. Franchisees can expect a healthy return on investment with recurring monthly direct debit revenue.

Source: Franchise World

Altrincham launch for global fitness franchise

September 13, 2018

A fast-growing fitness franchise is set to launch a new studio in Altrincham.

Orangetheory Fitness will be located at 4 George Street, with its doors expected to open in December 2018. It will be the company’s first such site to open in the UK outside of London with a further 40 planned.

Adam Bowerman, studio manager of Orangetheory Fitness Altrincham, added: “Launching our debut studio in Altrincham is particularly exciting. With many new businesses, and an array of culture, cafes and restaurants in the area, there’s a wonderful community feel to the town, which is perfect for our members.

“Orangetheory Fitness Altrincham may be part of a globally successful brand, but this will very much be Altrincham’s local studio and we’re looking forward to being a passionate part of that community.”

The company launched its first studio in Fort Lauderdale, Florida in March 2010 and now operates more than 1,000 studios in 49 states and 18 countries.

Source: Insider Media

Snap Fitness goes east with UK expansion – opens first club in Norfolk

August 11, 2018

Twenty-four-hour gym franchise Snap Fitness has continued its UK expansion by securing its first club in Norfolk.

The US-based mid-market brand has signed a deal for three units at the mixed-use Thetford Riverside scheme, which it will use to create a club with a total floor space of 4,850sq ft.

Snap’s UK Master Group franchisee MSG Life will operate the gym, which is due to open in late September or early October this year.

Facilities will include a gym floor kitted out with cardio and resistance equipment from Technogym, a large free weights space and spacious functional training area, offering a range of classes from core strength to HIIT.

The functional space is also equipped with a virtual class system using the Fitness on Demand platform.

“We are really excited to add Snap Fitness Thetford to our ever growing portfolio and can’t wait to welcome our new members to our fantastic new club,” said Ian Gosling, co-managing director of MSG Life.

Snap Fitness is in the midst of an ambitious expansion push across the UK.

The chain more than doubled its presence in 2017, reaching 44 locations, up from 21 at the start of the year. The expansion began in 2015 with only five clubs.

The company was founded in the US in 2003 by entrepreneur Peter Taunton and currently has more than 2,000 clubs across 18 countries.

The £8m Thetford Riverside scheme is anchored by a three-screen The Light cinema and a 62-bed Travelodge hotel.

Source: Leisure Opportunities

Fifth gym franchise for entrepreneur family

August 10, 2018

A fifth fitness franchise is to be opened by a family of entrepreneurs following development work at a former cinema in Liverpool.

Brother and sister team Sophie and James Hoyle, along with their father, David, already operate four Anytime Fitness franchises across the North West.

Currently these venues are in Knutsford, Bramhall, Macclesfield and Stockton Heath.

Now the team is set to open their fifth, in a former Odeon cinema at 182 Allerton Road in Liverpool, empty for almost 10 years.

Anytime Fitness is one of the most successful franchise operations in the world, with more than 3,000 venues open across the globe.

Its centres are open 24 hours a day, seven days a week to members.

The new 6,500 sq ft Liverpool gym is expected to attract 1,500 gymgoers to its 6,500 sq ft when it opens in September.

David Hoyle, of North West Leisure Ltd, was advised by Martin Long, commercial property partner at regional law firm Napthens.

Martin said: “The Hoyles have worked hard to build their business from one franchise to the point where they are ready to open their fifth.

“Anytime Fitness has a unique offering of 24/7 access for members and I’m looking forward to seeing the Liverpool franchise do well.”

The Hoyle family is also behind a well-known chain of children’s nurseries, Happy Days Childcare.

David Hoyle said: “Currently we are carrying out extensive building work to the venue, which many people in the area will remember as a former cinema.

“It’s a great, busy location, and we’re confident we can replicate the success of our previous venues.”

Source: The Business Desk

Fitness franchise opens in Sutton Coldfield

August 2, 2018

Bodystreet is a branded fitness programme based on the use of electro-magnetic simulation (EMS) processes plus personal training, and its fifth UK franchise has just opened in Sutton Coldfield.

The new franchise is located in a parade of shops owned and managed by London and Cambridge Property Company (LCP).

The programme, which takes 20 minutes to complete involves participants wearing a specially designed training suit that contains electrodes which in turn cause intense muscle contractions in the wearer. There are around 240 Bodystreet studios across Germany, where the programme originated, as well as Austria and now the UK, training 35,000 people every week. Its celebrity users include Madonna and Usian Bolt.

The new franchise is owned by Sukhdev Ruprai who said:”I am very excited to bring Bodystreet to Sutton Coldfield and I am looking forward to introducing this unique concept in training to local people who enjoy a workout but are time poor. EMS is a safe method of training because it places no pressure on joints, meaning anyone can use it and see real results – regardless of their age, size or fitness level.”

Steve Pell, LCP asset manager commented that the new studio was “well placed in the town and has parking outside which makes it ideal for leisure use”.

The studio was officially opened by the Cllr Peter Griffin, the mayor of Sutton Coldfield.

Source: The Business Desk

Anytime Fitness looks for further international growth

July 20, 2018

Stuart Broster, CEO of Anytime Fitness UK, has revealed plans to become the UK’s largest fitness chain – as well as grow its portfolio across the globe.

Speaking exclusively to Health Club Management, Broster said the group is making plans to establish a presence in a number of new countries over the next two years.

“We recently secured an agreement with a master franchisee in Morocco and plan to open several gyms there within five years,” he said.

“We also plan to open more locations in China, building on the 11 we already have there. China is a special market for us, as we celebrated the opening of our 4,000th gym on 16 March 2018 in Shanghai.

“We’re the first and only US-based gym operator to get a franchising licence in China and it’s proving successful, so we’re keen to build on it.”

The group raised some eyebrows earlier this year, when it revealed plans to establish itself as the only franchised brand in the world to operate on every continent.

Broster confirmed that the announcement wasn’t a gimmick and that the group has genuinely toyed with the idea of conquering the globe’s “last frontier”

“Chuck Runyon – co-founder of Anytime Fitness – is determined that we should have a gym on every continent, so he’s already been exploring options for Antarctica,” Broster said.

“He’s in no doubt that it’s going to happen. In a franchise world that includes household names such as McDonald’s and Subway, it would be a notable accolade to be the only franchise with sites open on every continent.”

Broster added that, as part of the global growth plans, the chain will introduce new developments to its member offer.

“We’re looking at the overall experience that we’re delivering to members at club level and have various future partnerships lined up to both attract and retain members,” he said.

“We’re also looking into better demographic profiling of our members and prospects, with a view to creating different types of membership.

“We’ll soon be introducing Anytime Prime, for example: a new membership for the more mature market. In addition, a lot of our members are parents, so we’re looking to partner with a leading group exercise provider to white label an exercise programme for children.

“Something else we’re looking at is increasing the functional space that is available in our clubs to capitalise on the growth in demand for this style of training and also to create more group exercise opportunities as part of the mix.”

Anytime Fitness currently has more than 4,000 clubs across the world, including 144 in the UK.

To read the full interview with Stuart Broster, click here for the July issue of Health Club Management.

Source: Leisure Opportunities

Curves Kenilworth – Franchise Success Story – Curves Fitness Franchise

July 15, 2018

The best part of owning a Curves Franchise is sharing in the wonderful benefits that our members experience.

Running your own business is challenging of course but the sense of worth and fulfilment that comes from helping women take control of their health and well-being is amazing and something I am passionate about. That passion is also evident throughout the organisation.

I have regular contact with my Business Development Manager who always gives invaluable support, advice and encouragement and the team at our European headquarters are quick to respond to technical issues. There is also a huge library of online resources and training.

Curves KenilworthI joined Curves as a Circuit Coach 10 years ago and bought the franchise in 2015. I have seen several changes in the organisation during that time and believe that now is a great time to be a Curves franchisee.

The recent introduction of a new management strategy for owners has had a huge impact on the success of many clubs, including my own and we have seen continued growth in membership over the last 3 years.

I’m one of those lucky people who looks forward to going to work every day.

Denise Knight

Visit Curves for further details of their franchise opportunity

Curves North East – Franchise Success Story – Curves Fitness Franchise

July 8, 2018

Hi I am Sarah….

I have been with Curves just over 18 years, I started off as a member of staff & quickly promoted to manager role …. within just months I managed one of the best Curves in the UK and was asked if I would mentor for Curves International which was a no brainer!!!!

So let’s take it back a few years – my dad was a bodybuilder and I was massively into fitness following his footsteps – I trained In a “men’s” gym with weights but never saw many women there & if there was any ladies they were always hiding over on the cardio equipment.

When I first was introduced to Curves I fell in love with it … this was a chance to show my passion for fitness to women who could actually do strength training and cardio at the same time without having to hide around the corner on the same old boring treadmill!!!

This meant that women could exercise and gain muscle (tone up) without having to be lost in a gym with free weights & machines and not knowing what they were actually doing.

Curves North EastI had worked for a few months in a “normal ladies gym” but to be fair I only helped members when I was asked and I did their initial programme. But at CURVES its not like that ….. We know all our members names, what their goals are, when they go on holidays, we are their circuit coach as well as a councilor to our members (we are one big family)

I can’t express how much I love my job!!! I have 2 beautiful children & through Curves got straight back into shape, I have 3 Curves locations and I’m still working even when I am not in the club – doing monthly challenges – creating journals – thinking of new ideas to motivate members etc etc.

I have so many ladies contacting me on my @buffmammy Instagram page because they love the energy, the results and I’m a real person running 3 Curves locations with 2 children and still find 30 minutes to workout …. to know that I am influencing women on a daily basis through doing a job I love is just amazing and I couldn’t have done it without curves.

I couldn’t imagine not having Curves in my life or how boring life would be without Curves

Sarah Howe

Visit Curves for further details of their franchise opportunity

Curves Irvine – Franchise Success Story – Curves Fitness Franchise

July 1, 2018

We opened Curves Irvine on the 1st of February 2016.

Our current membership is 605 & that has been the highest membership we have ever achieved in the 27 months we have been open.

Opening day we signed up 100 new members in the first day and at the end of week one we had 200 new members.

By August 2016 we had reached 500 members.

I have worked for Curves since I was 19 (now 31) firstly starting off as a circuit coach, progressing to manager of one club & then area manager for 3 locations. During that time I completely fell in love with everything that Curves embodies, I have a true passion for helping women to achieve their fullest potential.

After 10 years working for another owner i decided that I was ready to take on my own club & I have never looked back.

curves irvineMy husband and I found a location in our own community in November 2015 & with a lot of support from Curves on the sale of the Territory we were able to open just 3 short months later.

As I mentioned above I have always had a passion for helping women but when you get to do this in your own community with women you know the level of job satisfaction is increased ten fold!

I believe that Curves is way more than just a gym, we are a community of support for our members, no two days are the same & you are able to push yourself and members to new levels each and every day.

Most days I don’t even feel like I’m at work, that doesn’t mean I don’t work hard though, it simply means I love what I do. For this kind of job you really must love what you do for it to be a success. You’ve got to live and breath it every second & with any business you have to but in the hours, develop yourself and your team & make sure you provide a service no where else can.

If you are thinking about opening a Curves franchise I would say go for it, the rewards every single day are out if this works but be prepared to work very hard for them.

Siobhan Kavanagh


Curves Irvine

Visit Curves for further details of their franchise opportunity

YourZone45 secures trio of investors as it looks to grow its franchised footprint

June 26, 2018

Boutique fitness franchise YourZone45 has secured investment and executive support from fitness industry specialists Mhairi FitzPatrick, Andy Kay and Jeremy Taylor.

The three new stakeholders will be working alongside YourZone45 founder, Chris Elms, to “develop the product and accelerate growth” throughout the UK and overseas.

Taylor was a co-founder of the LA Fitness group in 1994 and spent 11 years as its group operations director as the company grew to an estate of 65 health clubs.

After exiting LA Fitness, he acquired equity and took an executive role in The Health Club Collection, a privately owned business operating six individual clubs throughout London.

Kay and FitzPatrick have worked in partnership for more than twenty years, having launched, operated and sold businesses – including the venture capital-backed, premium health club operator 37° Health and Fitness. The two 37° clubs were sold in 2015-16.

“YourZone45 provides an exciting and affordable opportunity for people with the drive, ambition and commitment to succeed on their own – but who want to minimise their risk as a fitness entrepreneur by following a proven model and blueprint to operate their business,” said Jeremy Taylor.

There are currently four YourZone45 franchises operating in the UK, with two more set to open by October 2018.

The YourZone45 model is based on delivering an instructor-led, “body-changing” 45-minute workouts. Using heart-rate technology, the workouts are designed to burn the maximum amount of calories, build strength, increase energy, surpass workout plateaus, tone and shape the body.

Source: Leisure Opportunities