A well-established dog grooming company has launched its own range of fragrances – for man’s best friend.
Fluffies Mobile Dog Grooming is now helping customers to have the sweetest smelling pooches thanks to the development of a range of pet-friendly perfumes.
Owner Karen Weeks-Lepke now offers three different ‘eau de pawfums’ – Devotion, Mischief and Intuition – which are all made from top-quality natural ingredients and supplied in recyclable glass bottle.
While one is an aftershave aimed at dogs, another has a more fruity scent for bitches and the third is unisex.
They are described as ‘premium products’ and retail at £19.99 for each with £3.95 shipping – a similar price to Versace Red Jeans or Britney Spears’ new perfume Midnight Fantasy.
Karen, from Cheddleton, first set up the business in 2011 and now offers mobile dog grooming across Staffordshire, Stoke-on-Trent t and parts of Cheshire including Crewe.
But she always knew she wanted to expand the business with an innovative range of products.
She said: “The client base grew quickly, mainly by word of mouth.
“The service didn’t include bathing the dog which allowed a very favourable price point for the customers.
“Within five years Fluffies was covering most of Staffordshire, but I found that I was spending so much time grooming dogs that I was struggling to find time to develop the business.
“The next natural step was to create a suitable quality product for both dogs and cats that would leave the coat feeling fresh and silky with a suitable perfume-based fragrance that would last much longer than the usual finishing sprays.”
It was at this point that Karen heard about, and promptly signed up for, the Staffordshire Chambers of Commerce mentoring scheme – Let’s do Mentoring.
After exploring her idea of franchising, Karen finally decided to recruit a second fully-qualified groomer allowing her more time to develop the fragrances and fuel the business expansion.
An integral part of the service was to use a finishing spray on the dog’s coat, but Karen was always disappointed by the products available as the fragrances quickly faded.
Karen added: “I’m now fully committed to marketing the fragrances and really excited about where the business is heading.”
The three different scents on offer for your pampered pooch
Devotion – eau de pawfum
Devotion is a fruity, self-contained little jewel of joy that has a delicious, sweet and luscious scent.
The key fruit used is of the pomegranate berry that originates from the Middle East. By using the fresh and fruity warm aroma from this berry with it’s vibrant red skin, fused with the sweet-tart aroma of it’s seed; Fluffies are able to keep your pet smelling so delightful that you will want to hug them more than you already do.
Mischief – aftershave
Mischief is a truly distinctive natural living fragrance that gives a light woody-green top note accented with the hint of jasmin and mossy undertones.
Fluffies has created Mischief to leave your pets smelling wonderfully masculine.
The fresh fragrance fills your senses with visions of woody pathways of a magical forest.
The blend of the three scents creates a soft, warm and unique harmony.
Intuition – unisex pawfume
Intuition is a blend of natural fruits, apple and lemon with a hint of grapefruit.
A Unisex Pawfume that will freshen up your pet’s coat with it’s charismatic zest aroma.
Each spray will fill your senses with the vibrant yellow of a lemon orchard in full blossom, surrounded by it’s natural beauty.
Source: Stoke Sentinel