The National Franchise Exhibition is going virtual on the 2nd & 3rd of October

September 21, 2020

Find your perfect franchise without leaving your house

The National Franchise Exhibition is going virtual to engage and inspire the next generation of franchise owners. This new online event offers the perfect opportunity to research your options, chat to representatives from an exciting range of franchises and identify the ideal one for you, all from the comfort of your own home.

 
Log in on Friday 2nd and Saturday 3rd of October to take advantage of a packed programme and to get immediate answers to your questions.

Whether you have been considering running a business for a while, have just started your research, or are seeking an alternative source of income post-redundancy – this is the ideal opportunity to start your franchising journey.

To make the most of the virtual event:

  1. Clear space in your diary to explore all the event has to offer. Choose an environment where you can relax and focus, preferably with a computer or laptop, and consider switching off emails and silencing your phone to avoid distractions. Brand representatives and industry experts will be online for two days to answer all your questions, and you’ll have access to free presentations and a wealth of resources to help you make an informed decision about your future in franchising.
  2. Identify the franchise brands you want to talk to. Not sure where to start? Watch an introductory presentation for guidance on the essential questions to ask – all the representatives at the event are there to answer your questions and help you to unlock the potential of franchising.
  3. Engage with as many franchisors and expert advisers as you can. The more people you chat with, the more you will learn about what business might be right for you.
  4. Select the seminars you would like to attend live (places in seminars are limited so make sure to arrive on time). Don’t forget, the remaining sessions will be available on-demand after the event so don’t worry if your choices clash.
  5. Seek out free professional advice and make connections with people that can help. Gain a deeper understanding of the franchise model and get guidance from the British Franchise Association (BFA) or explore finance options available by chatting to representatives from HSBC and specialist funding providers. Considering franchising your own business? Ashtons Franchise Consultants will be on hand to offer complimentary advice.

Related: 7 Steps to Take Before Starting Your Own Franchise

Participating brands include Coffee Planet, Sparkle Cleaning, Ethical Property Partners, TruGreen and many more, representing a broad spectrum of sectors and investment levels. Crucially, every franchise brand taking part has been assessed and accredited by the BFA the voluntary self-regulatory body for UK franchising. This allows you to explore your options with the confidence that the brands attending are genuine business format franchises with a proven track record.

Helen McCulloch portfolio sales director for the event summarises: “The National Franchise Exhibition virtual event is an exciting new development for the industry. This is a truly interactive and engaging experience that will enable visitors to chat live with franchisors, attend live and on-demand educational seminars, access free advice and guidance from industry professionals and fully immerse themselves in the world of franchising. A unique opportunity – not to be missed!”

Logging into The National Franchise Exhibition Virtual event couldn’t be easier! Register for free today at FranchiseTickets.co.uk and you’ll receive personalised login details to the live event on 2 & 3 October. Access to expert advice and presentations is free and on a first-come, first-served basis so start planning your ‘visit’ today.

Source: Franchise World

Franchise Brands looking for acquisitions as it emerges from lockdown

August 6, 2020

Franchise Brands PLC (LON:FRAN) said revenues rose by 21% in the half-year to end-June, 2020, and all its businesses are now up and running again as coronavirus (COVID-19) pandemic restrictions ease.

 
Turnover was boosted by the acquisition of Willow Pumps, which like its other B2B business, MetroRod, was classified an essential business during the lockdown.

Related: The Ultimate Guide to Home Improvement Franchises in the UK

Franchise Brands’ consumer business were shut due to the restrictions and group like-for-like revenue dropped to £18mln from £20.1mln during the half-year. Underlying profits (adjusted EBITDA) increased by 13% to £2.8mln, though after charges related to COVID-19, statutory profits fell to £0.9mln from £1.8mln.

The interim dividend was maintained at 0.3p.

Related: Home Improvement Franchises – Search Franchise Reviews Directory

In the results statement, Stephen Hemsley, Franchise Brands’ executive chairman, said it had been a robust first half with a strong first quarter followed by a period of tight cost control during the lockdown period.

“This highlights the underlying resilience of our business model, underpinned by our network of 435 franchisees supporting a broad range of commercial and domestic customers.

Related: Metro Rod Franchise

“Following a successful [£13.6mln] Placing, our strengthened balance sheet will allow us to take advantage of both organic growth opportunities and earnings-enhancing acquisitions as the lockdown eases,” he added.

By Philip Whiterow

Source: Proactive Investors

WorkBuzz present The Best Franchise Award winners

March 1, 2020

WorkBuzz, the specialist franchise research company, has announced the winners of The Best Franchise Awards 2019 sponsored by Lloyds Bank, which were presented at the annual Best Franchise Conference held at the Marriott Hotel, Leicester.

The Best Franchise Awards are based on feedback from franchisees that have completed WorkBuzz’s confidential Franchise Satisfaction Benchmark survey.

 
By completing the survey, each franchisee rates their franchisor on everything from training and support to shared goals and how the experience of being a franchisee compares with their expectations.

The Best Franchise Conference brought together over 130 of the UK’s top franchisors and service providers, who gathered to network and share best practice said WorkBuzz.

Speakers at this year’s conference included Jan Spaticchia, the founder, chairman and former chief executive of énergie Fitness; Alan Kennedy, chief executive of Little Kickers; and Kimberlee Perry and Michelle Fitzmaurice of ((BOUNCE)), the mini trampoline fitness franchise.

The Best Franchise Winners

  • Best New Entry – Window to the Womb
  • Best Franchise Business-to-Business – ActionCOACH
  • Best Franchise Business-to-Consumer – Wilkins Chimney Sweep
  • Best Franchise Management – Home Instead Senior Care
  • Best Franchise Children’s Services – Debutots
  • Best Service Provider – Rev PR

WorkBuzz Hero
In addition to celebrating the UK’s best franchisors and franchise service providers, the awards also saw Richard Holden, head of franchising at Lloyds Banking Group, receive special recognition as the first individual to be named a WorkBuzz Hero.

The WorkBuzz Hero programme has been designed by the research company to recognise individuals who have had a lasting impact on their industry and have made a positive contribution to improving engagement. This new exclusive award will see WorkBuzz announced only one Hero per quarter.

WorkBuzz said Holden’s support had been critical for the launch of the company’s 5 Star Franchisee Satisfaction survey and that he had also championed and helped to raise the profile of the Best Franchise Programme.

Steven Frost, chief executive of WorkBuzz, commented: “Franchising is a fantastic industry, but with so many different franchisors all shouting about their support, it’s hard to identify the best franchise opportunities that truly deliver on their promises.

“What makes the winners of the 2019 Best Franchise Awards unique, is they are based on feedback from thousands of actual franchisees. We’d therefore like to congratulate the winners. They are the crème de la crème of UK franchising. If you’re a prospective franchisee, whilst nothing guarantees that you’ll be successful, these franchisors are a great place to start your search.”

Suki Dehal, franchise development manager of Lloyds Banking Group, said: “Lloyds Bank are delighted to support WorkBuzz with the Best Franchise Conference & Awards again this year. I have seen first-hand the hard work from franchisors in supporting their franchisees, with fine margins finally separating the winners.

“To see how the event has grown in stature over the years is testament to the work done by the team at WorkBuzz to provide in-depth feedback, which has been invaluable to the growth of franchise brands.

“To speak with business owners about their key achievements has given me a fantastic insight into the motivation behind these fantastic models, who truly value the feedback and collective success of their franchisees.”

Source: Franchise World

Home care providers to exhibit at London franchise event

January 26, 2020

Four domiciliary care businesses will attend the British & International Franchise Exhibition next week to encourage aspiring franchisees to join their network.

 
In Home Care, Kare Plus, Right at Home UK and American care provider Visiting Angels, will gather at Olympia London (pictured) on January 31 to showcase their business models to prospective franchise partners.

They will join more than 100 other exhibitors at the event, including McDonald’s and Wiltshire Farm Foods, all of whom have been accredited by the British Franchise Association (bfa).

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Visitors will also be able to attend a programme of seminars and Q&A sessions covering topics including how to choose, finance and run a franchise, how to franchise an existing business, and how to grow any type of venture.

Helen McCulloch, portfolio sales director for Venture Marketing Group, the organiser behind the exhibition, said: “The British & International Franchise Exhibition offers a two‐day hub of support and opportunity to aspiring and established franchisees alike.

“Whether you’re conducting initial research into franchising or seeking strategies for growth of your franchise portfolio, you’ll find the advice, contacts and franchise opportunities to propel you to your goals.”

Related: Care Franchises – Search Franchise Reviews Directory

Franchising currently contributes £17.2 billion to the UK economy, an increase of £2.6 billion since 2015.

Enjoying this growth are around 20,000 franchise owners, 93% of whom reported profitability in 2018, according to the 2018 bfa NatWest Franchise Survey.

The British & International Franchise Exhibition will take place at Olympia London on January 31 and February 1.

By SARAH CLARKE

Source: Home Care Insight

Franchise Brands confirms significant growth in 2019 and strong start to current year

January 16, 2020

Franchise Brands PLC’s (LON:FRAN) results for 2019 will show significant growth over the previous year and at least match market expectations for £40.6mln of sales and underlying profits of £5.2mln.

 
Drain maintenance group Metro Rod led the improvement with 14% higher sales compared with 10% growth a year earlier, while recent acquisition Willow Pumps has integrated well and broadened the range Metro Rod can offer.

Related: The Ultimate Guide to Home Improvement Franchises in the UK

Trading in 2020 had also started well, the AIM-listed group said, with job intake at Metro Rod and Willow Pumps up on the same period in 2019 and a strong start to the year for franchisee recruitment in the B2C brands.

A net 17 new franchisees were added over 2019 to its consumer-facing brands – ChipsAway, Ovenclean and Barking Mad – to take the number to 404.

Stephen Hemsley, executive chairman said: “The Group has delivered a strong performance in 2019, which, in combination with the recent acquisition of Willow Pumps, leaves us confident about the prospects for Franchise Brands as we enter 2020.”

Related: Home Improvement Franchises – Search Franchise Reviews Directory

“Longer-term, the Group has a significant opportunity to provide a ‘Water In, Waste Out’ range of drainage, pumps and plumbing-related services on a national basis,” he added.

By Philip Whiterow

Source: Proactive Investors

Five home care providers ranked among top 100 franchisors

December 18, 2019

Five home care providers have been named among the top 100 franchise businesses in the UK.

Home Instead Senior Care, which has more than 200 franchise offices, was ranked second in the Elite Franchise 100 list, beating the likes of Subway, Vodafone and easyStorage.

 
The list, put together by Elite Franchise magazine, recognises the sector’s brightest businesses and ranks them according to a range of criteria, from their financial performance and heritage to their contribution to the community and the way they embrace innovation.

The final 100 companies were picked from a shortlist of over 900 franchisors operating within the UK.

Commenting on this year’s listing, Home Instead business development director Ruth Brown said: “It’s an honour to hold a top three position again this year and for our brand to be recognised as an exemplar of the very best in franchising.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

“We are quite rightly proud of the work we are doing to improve the lives of seniors in the UK and the opportunities we are creating for people to join our growing network, allowing them to follow their ambitions to run their own successful business.”

Caremark was ranked 15th on the list, closely followed by Bluebird Care in 16th position.

David Glover, managing director at Caremark, told Home Care Insight: “Elite Franchise Top 100 is one of the industry’s finest rankings and we are delighted to be included. It is a reflection on our franchise model, which is focussed on long-term business prosperity whilst ensuring the provision of high-quality home care to vulnerable customers in the local communities we serve.

“Of course, ranking in the Elite Franchise Top 100 is a testament to our amazing franchisees, who work extremely hard to achieve business success and uphold Caremark’s sterling reputation. I’d like to thank each and every one of them, as well as all our own staff, for their contributions to this fantastic company.”

Related: Care Franchises – Search Franchise Reviews Directory

Heritage Healthcare was also recognised on the list, for the third year in a row. Launched in 2008, the company started its franchising journey five years later and now operates in 21 territories. The company was ranked 38th on the 2020 list.

Director of Heritage Healthcare Franchising Michelle Fenwick said: “We are pleased that we have made the list consistently now for the last three years and look forward to 2020 where we can further improve and strengthen our offering to current and future franchisees.”

Radfield Home Care is the youngest home care franchise business on the list, having started franchising just three years ago, and was named in 58th position.

Franchisor, Dr Hannah MacKechnie said: “The Elite Franchise 100 is the third industry leading award we have achieved in 2019 and adds to our accreditations for both the franchise opportunity and care service.

“We have always believed that the support a franchisor provides is the most important aspect of any franchise model, and our consistent recognition during our short franchise journey so far really demonstrates this. As we look towards 2020, this is another accolade that demonstrates the strength of our franchise opportunity to those interested in launching their own rewarding home care business.”

By SARAH CLARKE

Source: Home Care Insight

Franchise Marketing Awards 2019: Winners announced

October 16, 2019

The 14th annual Franchise Marketing Awards shine a light on excellence in franchise marketing.

An atmosphere of anticipation and excitement built as hopeful finalists gathered to hear the results of the esteemed awards on Friday evening, 4 October.

 
As one of the industry’s most coveted accolades, the Franchise Marketing Awards celebrate innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees.

Sponsored by Business Franchise magazine and judged by an independent panel of experts, the awards were open to all franchisors that operate an ethical franchise and can demonstrate marketing excellence.

First up to the stage to collect an award were Driver Hire. The judges declared them winners of Best Website, thanks to a clear website design which served two distinct audiences effectively.

Delighted with their award, Kasia Baldwin, Franchise Marketing Manager at Driver Hire, comments:

“The website is the result of a great team effort between our in-house marketing and IT teams, but also with the input and focus of our franchisees. This collaboration was important because the purpose of this website is to service our franchise network, helping them better communicate with our candidates and customers by making it easier for them to find the services they require in a timely way”

Home Instead Senior Care scooped the award for Best PR Campaign thanks to an imaginative approach which, in the opinion of the judges, tackled a key issue of caregiver recruitment and delivered concrete results.

Ruth Brown, Business Development Director at Home Instead Senior Care, reflects:

“It feels superb to win this award, because it’s a campaign which has just proved so successful for our franchisees – it gained so much coverage.

Related: Setting Up A Franchise Business – Choosing the Right Business Structure

“The campaign answers and addresses something that they need to be able to run their businesses – which is to employ more caregivers. We’ve witnessed how well it’s performed – the franchisee’s phones have been ringing and new people enquiring.

“We created #youcancare to go beyond a simple ‘we’re hiring message’ so that we could reach beyond existing carers and encourage other people to want to become caregivers.”

From a heady list of 14 finalists, Anytime Fitness were triumphant in the category of Best Franchisee Marketing Support. The judges were particularly impressed with the agility of marketing support delivered at a local level and the clear drive of Anytime Fitness’ head office to go above and beyond.

“We are absolutely delighted to win this award in the most hotly contested category! It’s amazing to be recognised for all the support we provide to our franchisees on a day to day basis and with a longer-term strategy”, notes Caroline Atkins, Head of Marketing for Anytime Fitness.

“There’s a huge amount of effort that goes into all the marketing that we do, both from the marketing team and the operations teams as well, who are working with those franchisees on the ground day in, day out.

“Thank you very much for recognising the amazing effort we all put in: I know the rest of the team are going to be absolutely thrilled!”

Vodafone took the prize for Best Print Advert, thanks to a simple but impactful campaign, which the judges felt really captured the imagination of the target audience of prospective new franchisees. Vodafone’s Chris Wilkins, Head of Franchise, remarks:

“It’s really great to win this award and be recognised for the adverts we’re using to attract our franchisees.” Blathnaid McCullagh, Marketing Specialist at Vodafone, adds:

“The whole idea behind the ads was that they would appeal to the everyday person and convey that they can change their lives. The fact that we’ve won this award is testament to the thought that went into this campaign and shows that we are achieving what we set out to achieve.”

Chris summarises: “This award is the icing on the cake of a great year for the franchise team!”

The award for Best Online Marketing Campaign went to mobile vehicle repair brand, Revive!, with judges commending the company’s approach of keeping customer feedback at their core to deliver growth for the franchise network.

Cathryn Hayes, Franchise Director at Revive!, says:

“We’re delighted to win this award in a field of very strong contestants. Our marketing team worked really hard to deliver the Trustpilot platform to our franchisees because it’s a great way for us to live up to our value of outstanding customer service.

“The award is a real testament to the hard work the team have put in and we look forward to re-entering next year and to winning a few more awards!”

Best Overall Marketing Campaign went to children’s swimming class provider, Puddle Ducks. The judges were impressed with the efficient use of budget to achieve ambitious objectives in a crowded marketplace.

Ruth Nelson, Strategic Brand & Marketing Manager, comments:

“This is really fantastic and the culmination of 18 months’ work from our team of three in marketing – we’re small but mighty!

“We support our franchisees on many levels, but our aim was to push the brand to a place where neither our competitors nor we had been before, and to start to cement us as the informed choice for baby swimming. In doing that obviously we benefit our franchisees, so this really was a brand-focused campaign to strengthen our position in the market.”

The awards organisers would like to thank the judges for giving up their time and expertise: Pip Wilkins, Chief Executive at the bfa; Donna King, Franchise Director at HSBC; Jane Masih Managing Director, Owen White Solicitors and Adam Shoefield Director at Smithfield Agency.

Source: Franchise Magazine

Why franchising is ideal for women searching for business ownership

October 6, 2019

With the industry seeing a marked increase in female franchisees, Pip Wilkins (right), chief executive of the BFA, explores why franchising is suitable for women who desire to own and operate a business of their own.

Many people dream of being their own boss, but few make the dream a reality. This is especially true for women who are statistically significantly less likely to start a business than men, with women ‘half as likely’, with only 19% of SMEs started by women in 2017.

 
There are a number of fair reasons as to why this is; not having the resources, lack of experience, and in many cases a lack of confidence, but these hurdles should be for men and women equally. While these are the primary reasons for most people to hesitate starting up a business, women tend to be more risk averse, and therefore are under-represented in entrepreneurship.

This could be why the franchise industry has been experiencing major growth amongst female franchisees, with a 20% hike since 2015, according to the 2018 BFA/NatWest Franchise Survey. As franchising offers a safer route to self-employment, women may be attracted to investing in an established business model that has a proven system, set processes and ongoing support and training.

It is an industry that boasts over 900 franchise brands, covering a vast array of services, and accepting people into their network not purely based on previous experience or qualifications, but rather transferable skills and preferred characteristics such as commitment, ambition and being a team player within the network.

Age is no barrier

Furthermore, some people may think that their age means they may not be taken seriously by businesses, believing they may not have enough experience. Franchising sees beyond this, with 18% of all franchisees aged under 30, as they can learn skills along the way.

One person who understands what franchising has to offer to women is Jennie Mills, winner of the Young Female Franchisee of the Year at the 2019 BFA/HSBC Franchise Awards.

Jennie, 28, a franchisee for Rainbow International, is a keen businesswoman who recognises how franchising has allowed her to flourish in an industry that was previously unknown to her.

Related: 4 Reasons Why Franchising in the UK is Here to Stay

“I wish I could start my own business … I wish I could be my own boss, just a few of the phrases I often hear. Almost five years ago at the age of just 23, I embarked on a journey into the daunting world of property restoration.

“My business specialises in dealing with homes after they’ve had a fire, flood or home disaster, and believe me when I say it, I knew absolutely nothing about this industry prior to beginning my own franchising journey,” says Jennie.

‘Time for a career change’

Jennie, who was working as a commercial diver within the film industry before entering the franchising sector, grew wary of travelling and decided it was time for a career change.

She says: “Stepping out of the commercial diving industry and starting my own business so quickly would not have been possible if it weren’t for the proven franchise model and the support mechanisms that come with it. I was catapulted into a male dominated industry with very little knowledge of my new role.

“However, with the support from my new franchisor, my surrounding franchisees and the support from the BFA, I hit the ground running and was able to start making money from day one, something that you often don’t hear!”

Flexibility is another benefit to becoming a franchisee and why women are choosing the franchise route. Like any business, starting a franchise will need your 100% attention and commitment to make it a success. However, being the boss means you can choose what hours and schedule best fits to your other commitments.

To support women in their business journey, the BFA holds the annual flagship event, Empowering Women in Business (EWIB), to bring together like-minded businesswomen and start conversations on the challenges and experiences women currently face.

This year, EWIB will be held at the Oxford Belfry on November 14th, and will be focusing on ‘The Changing Culture of Business’.

Source: Franchise World

Finalists announced for the Franchise Marketing Awards 2019

August 24, 2019

Featuring brands from a broad range of business sectors – from children’s activities to pet care, business consultancy to healthcare providers – the announcement of the Franchise Marketing Awards 2019 finalists celebrates exemplary marketing support being provided to franchisees across the country.

The winners of the awards, sponsored by Business Franchise magazine, will be announced at The National Franchise Exhibition at the NEC, Birmingham, on Friday 4 October.

 
Competition for these highly coveted awards is proving fierce. The judging panel are carefully considering each of the entries, looking for examples of innovative practice and demonstrable results.

This year’s judging panel is comprised of:
Pip Wilkins, Chief Executive of the British Franchise Association (bfa). With 20 years’ experience in the franchise sector, Pip is highly regarded for her dedication and depth of knowledge.

Donna King, Franchise Director at HSBC. Donna is a key member of HSBC’s dedicated franchise team and has extensive knowledge of the inner workings of the franchise industry.

Related: Franchising Market Research 101 – A Complete Market Research Guide for UK Franchisees

Jane Masih, Managing Director at Owen White Solicitors. Jane heads up the franchising team at Owen White Solicitors and has over 20 years’ experience advising franchisors on the development of their networks.

Adam Shoefield, Director at Smithfield Agency. Adam has over 25 years’ experience in advertising, media planning and buying. He currently runs his own agency and works with many franchisees and franchisors.The 2019 Franchise Marketing Awards finalists are:

Best Website

Auditel
Boogie Beat
CoLaz
Drain Doctor
Dream Doors
Driver Hire
Easy Living Mobility
énergie Fitness
Expense Reduction Analysts
Fantastic Services
Mess Around
Minster Cleaning Services
Right At Home

Best Print Advert

ColourFence
Dream Doors
Home Instead Senior Care
Kare Plus
Promedica24
Razzamataz Theatre Schools
Vodafone

Best PR Campaign

Bright & Beautiful
Fantastic Services
Home Instead Senior Care
Petpals

Best Online Marketing Campaign

ColourFence
Dream Doors
Expense Reduction Analysts
InXpress
Revive!
Sandler Training
Thomas Cleaning
Tutor Doctor
Venture Studios

Best Franchisee Marketing Support

Antal International
Anytime Fitness
Auditel
Cafe2U
CoLaz
ColourFence
The Creation Station
Dream Doors
Fantastic Services
Heritage Healthcare
Radfield Home Care
Right At Home
Sandler Training
Tutor Doctor

Best Overall Marketing Campaign

Anytime Fitness
Auditel
The Creation Station
Dream Doors
Expense Reduction Analysts
Puddle Ducks
Razzamataz Theatre Schools
Stagecoach Performing Arts
Turtle Tots

The award ceremony will take place immediately after The National Franchise Exhibition at 5pm on Friday 4 October. To reserve a free ticket to the ceremony, please RSVP to Sarah McConnell on Sarah.McConnell@vmgl.com by 28 September.

Source: The Franchise Magazine

Why choose a Franchise as your next career move?

August 16, 2019

In today’s fast paced world, businesses encounter demanding challenges with increased risk and often, high uncertainty. Anyone considering their long-term business strategies and goals should minimise their exposure to these factors as much as possible. In the last four years, the UK franchise industry has grown by an incredible 10%, meaning this sector now contributes over £15 billion pounds to the UK economy. However, despite this impressive growth and over 550,000 people now employed in the franchise industry, a franchise business tends to come as an afterthought for many business people and would-be entrepreneurs.

 
Despite this lack of consideration, why is franchising becoming such a popular option? Really it comes down to three things; reducing risk; a wide variety of business opportunity and an increased chance of success. This is all achievable provided you’re prepared to put the work in.

A diverse future ahead Franchising has evolved significantly over the last 30 years. While it was once renowned with fast food giants such as McDonalds and Subway, there are now thousands of franchise brands that cover an abundance of business models and styles.

Today, franchising also goes beyond just selling physical products. Services such as cleaning and consultancy are all rapidly growing opportunities, as are home-based businesses. Our own story here at Zero Dry Time is testimony to the rising popularity of franchising in the Cleaning services sector.

The UK has in excess of 26 million households and many hundreds of thousands of businesses that require carpet and upholstery cleaning.

Proven successful track record Investing in a business with a demonstrable demand for its product or service and a history of success, significantly reduces a franchisee’s exposure to risk. Successful franchise companies tend to be those with clear business processes that consistently deliver positive results to their customers.

An established brand Anyone who has built a business from the ground up will at some point mention developing a strong brand. This can be a slow and exhausting process. One of the biggest advantages of franchising is that you are buying into an already well-established brand that has a perceived value in the eyes of their consumers.

Related: 4 Reasons Why Franchising in the UK is Here to Stay

Again, this increases the business’s likelihood of success and subsequently reduces the risk factor.

Training and support Sometimes people forget that it’s in the company’s interest to give it’s franchisees the greatest possible chance to succeed. Most people who set up their own business must learn through trial and error, or at the expense of a business coach. They need to understand and learn the franchise’s values, business model and processes.

Beyond initial training, a good franchise continues to support its franchisees, helping them building better, more profitable relationships as they go. A reputable franchise continuously launches new products and marketing strategies to further support franchisees, making more sales collateral available, allowing franchisees more time to focus on building their customer base.

Like any other business, franchises can’t predict situations beyond their control, such as Brexit, fluctuating exchange rates and market volatility, but they are an excellent option for people interested in starting a new business, who want to reduce their risks and significantly increase their chances of success.

By Sarah Chapman

Source: BDaily