Orangetheory expansion continues – hits 100 clubs in Canada, prepares next UK opening

October 8, 2019

Orangetheory Fitness has opened its 100th franchised site in Canada, seven years after it first entered the country.

The latest opening in the city of Vancouver is owned and operated on a franchise-basis by former Vancouver Canucks ice hockey star Trevor Linden and his ownership group.

 
With the opening, Canada has become the first country – outside of the US – to reach the 100 studio landmark.

“We are incredibly proud to reach this milestone so quickly,” said Blake Macdonald, President, Orangetheory Fitness Canada.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“Opening 100 studios in less than seven years makes us the fastest growing fitness brand in Canada which is a testament to Canadian fitness interests and our unique trifecta of science, coaching and technology.”

Orangetheory expects to finish 2019 with 106 total studios in Canada – which means it will have opened 22 new studios since the end of 2018, representing a 26 per cent year-over-year growth rate.

The company is also ramping up its European expansion plans.

Final touches are being added to a studio in Derby, UK, which is scheduled to open in October 2019.

It will be the second Orangetheory to be located outside capital city London and follows the opening of a studio in Altrincham, near Manchester.

It will be operated by Wellcomm Health and Fitness – a company set up to run Orangetheory sites under franchise in the north of England.

Related: Fitness Franchises – Search Franchise Reviews Directory

Wellcomm has signed a master franchise deal for the North and Midlands – covering an area from Buckinghamshire to Northumberland – with plans to launch a total of 40 studios by 2028.

Orangetheory has ambitious growth plans for the UK market and has signed two master deals – for a total of 110 franchised sites – covering all of England.

Earlier this year, Orangetheory Fitness recorded more than US$1bn (€875m, £765m) in system-wide revenues during 2018 – a record for the franchise-based operator.

The company – which offers 60-minute HIIT sessions featuring five different exercise zones – has grown rapidly since its launch in 2010 and currently has 1,200 studios in 23 countries. It also has more than 500 studios in the development pipeline.

By Tom Walker

Source: Health Club Management

How Orangetheory Fitness built a $1,000,000,000 empire

March 28, 2019

Yahoo Finance sat down with CEO of Orangetheory, Dave Long, to find out how a boutique fitness studio became a behemoth with $1 billion in sales in 2018.

“Orangetheory has always been a science-backed workout.” Long said. “The classes are about an hour long, but within that hour, we’re monitoring your heart rate and we’re looking to help push our members to get that twelve or more minutes in what we call the orange zone.

“That’s 84% of your maximum heart rate or more.”

Orangetheory’s classes offer various forms of unique high-intensity interval training (HIIT) developed by Ellen Latham, who founded the company in 2010.

Long highlighted how humans beginning a day with a good workout can have positive effects throughout the day.

“They get an endorphin release,” he said. “A lot of times that will lead to them making other good lifestyle choices.”

It turns out appealing to clients of all abilities is good business: Orangetheory has nearly 800,000 members who work out at more than 1,100 locations across 49 states and 20 countries. And each Orangetheory franchise hosts, on average, more than 5,000 workouts per month. That’s approximately 66 million classes a year.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Orangetheory was recently listed as No. 25 on Entrepreneur magazine’s Franchise 500. Long expects the rapid growth to continue. He’s forecasting 2,500 studios and 2.5 million members worldwide in the next 5 years.

‘Fitness, for me, provides two huge benefits: the energy and also the calming effect’

As of March 2019, the total investment necessary to begin operating an Orangetheory studio can range from $563,529 to $999,121. The disparity is determined in part by location, square footage, and amenities.

So, with so many franchises and so much money, how does Long manage the stress of running a ‘boutique’ billion-dollar fitness company?

“Fitness, for me, provides two huge benefits: the energy and also the calming effect,” Long said amid the various workouts around him and bubblegum-pop remixes pumping out of carefully hidden speakers.

Source: Yahoo News

Orangetheory Fitness Hands UK Consumer Brief To Ketchum

March 21, 2019

Ketchum has been appointed by Orangetheory Fitness, a global fitness franchise offering workout classes using wearable heart rate technology, to develop and execute a consumer engagement strategy across London and the South of England.

Ketchum has also been tasked with building the brand’s social media presence, from channel distribution strategy to community management and publishing on its platforms. The account will be managed by sports and entertainment communications experts in the London brand team.

US-based Orangetheory — whose franchisees have opened more 1,100 studios in 49 US states and 22 countries — entered the UK market in 2017, with a plan to launch 40 new studios in the region by 2028. There are currently five Orangetheory Fitness sites in London.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Orangetheory Fitness UK marketing manager Craig Bothwell said: “There is such an appetite for heart rate-based interval training in London, so the city has naturally always been a key global location for us. How we break into and thrive within this market is so important. Having a global consultancy like Ketchum on board to help shape our communications strategy in London has been a real asset and we look forward to all the great work we’ll do together.”

Jo-ann Robertson, CEO of Ketchum London, added: “This is a very exciting partnership for us. Orangetheory’s ambitious plans for the UK and beyond, coupled with our innovative approach to communications and the smarts of our team will result in some cracking work that really makes a difference to Orangetheory and its members.”

By Maja Pawinska Sims

Source: The Holmes Report

Orangetheory Fitness launches Altrincham studio

January 7, 2019

Greater Manchester has become home to the first Orangetheory Fitness studio outside of London.

The global fitness brand launched in Florida in 2010 and has since expanded to over 1,000 studios in 17 countries.

Altrincham is the first town outside of London to become home to Orangetheory Fitness, with the brand looking to open 40 new studios across the Midlands and Northern England by 2026.

Orangetheory Fitness classes offer a one-hour, full-body workout, focused on training endurance, strength and power.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Backed by the science of Excess Post-Exercise Oxygen Consumption (or EPOC), Orangetheory’s heart-rate-monitored-training is designed to ‘maintain a target zone that stimulates metabolism and increases energy, which results in burning more calories post-workout than traditional exercise.’

Jason Zavasnik, franchise director of Orangetheory Fitness Midlands & Northern England, said: “This is a very exciting start for us as we begin our journey across the Midlands and Northern England.

Related: America’s fast-growing franchise Orangetheory set to open new Altrincham studio

“The studio has been well received by all of our amazing founder members so far and created a real buzz in the Altrincham area, so we can’t wait to open our doors to the public and continue to grow the Orangetheory community.”

Adam Bowerman, studio manager of Orangetheory Fitness Altrincham said: “We identified Altrincham early on as the ideal place for our first studio outside of London, so it’s fantastic to see everything come together.

“We wanted to throw a party to announce our opening, and everyone is welcome, whether you’re already a member, considering signing up or just curious to come in and have a look round the studio – come celebrate with us!”

Source: Manchester Evening News

America’s fast-growing franchise Orangetheory set to open new Altrincham studio

November 30, 2018

America’s fastest growing studio gym franchise is to open in Altrincham next month. Orangetheory Fitness is opening on the ground floor and basement of part of the unit next door to newly opened Sostrene Grene in the Stamford Quarter.

It will be open from 6am to 9pm on weekdays and 7am to 3pm at the weekends.

Orangetheory launched its first studio in Florida in 2010, and has since expanded to over 1,000 studios in 17 countriesAltrincham will be the first UK place outside of London to have an OTF studio, with the brand looking to open 40 new studios across the Midlands and Northern England by 2028.

Orangetheory

Orangetheory is located in the Stamford Quarter in Altrincham town centre

Related: Altrincham launch for global fitness franchise

Orangetheory offers a one-hour, full body workout, focused on training Endurance, Strength and/or Power.

Backed by the science of Excess Post-Exercise Oxygen Consumption (or EPOC), OTF’s heart-rate-monitored-training is designed to maintain a target zone that stimulates metabolism and increases energy, which results in burning more calories post-workout than traditional exercise.

It was described as “the best one-hour workout in the country” by the New York Times.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Adam Bowerman, Studio Manager of OTF Altrincham, said: “Launching our debut studio in Altrincham is particularly exciting. With so many new businesses and an array of culture, cafes and restaurants in the area, there’s a wonderful community feel to the town, which is perfect for what we like to create for our members.

Orangetheory is holding VIP days this weekend with the official opening set to happen in early December.

Source: Altrincham Today

Altrincham launch for global fitness franchise

September 13, 2018

Orangetheory Fitness, a fast-growing fitness franchise is set to launch a new studio in Altrincham.

Orangetheory Fitness will be located at 4 George Street, with its doors expected to open in December 2018. It will be the company’s first such site to open in the UK outside of London with a further 40 planned.

Adam Bowerman, studio manager of Orangetheory Fitness Altrincham, added: “Launching our debut studio in Altrincham is particularly exciting. With many new businesses, and an array of culture, cafes and restaurants in the area, there’s a wonderful community feel to the town, which is perfect for our members.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

“Orangetheory Fitness Altrincham may be part of a globally successful brand, but this will very much be Altrincham’s local studio and we’re looking forward to being a passionate part of that community.”

The company launched its first studio in Fort Lauderdale, Florida in March 2010 and now operates more than 1,000 studios in 49 states and 18 countries.

Source: Insider Media