Papa John’s reports that it is investing in the future by introducing a new store refresh for all new outlets with a rebrand and update that is designed to appeal to its growing customer base.
Phil Gaffer, Papa John’s franchise sales and business development manager, said: “Leading brands are constantly evolving. Papa John’s ‘Better Ingredients. Better Pizza’ concept means we only use the finest, freshest ingredients to create a better pizza.
“However, this attention to detail and focus on quality also runs throughout our business processes and so naturally we are always looking for ways to improve our customer experience.
“Papa John’s exciting new in-store refresh reflects our commitment to providing the best quality service and pizza on the high street. The new format is welcoming and tailored to each location using improved layouts, a modern palette, keywords and updated branding to make customers feel right at home while ordering and collecting.
“Already we are receiving great feedback from customers as gradually the new look gets rolled-out more widely to stores across the UK. For our franchisees who are investing in Papa John’s for the next 10-15 years, this is an important step and demonstrates our ongoing support for their franchised businesses as we continue to expand,” added Gaffer.
One of the first stores to benefit from the rebranding is located in Margate, Kent, which is run by a multi-unit franchisee Manga Miles, who has three further outlets in the region.
Miles commenting on the store refresh, said: “Striving for better, through constant improvement is my motivation to keep on delivering Papa John’s top quality pizza. It was exciting opening one of the first new look stores. We took over the old Burger King site and completely refurbished the premises.
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“The town attracts many tourists in the summer season and, as well as local deliveries, it will be interesting to see how much more walk-in trade we draw in too. We may even look at putting a few chairs and tables out, so holidaymakers can enjoy their pizza fresh from the oven,” enthused Miles.
Papa John’s has more than 400 stores across the UK and has further opportunities for franchisees that are helped with site location and full turnkey store opening.
Source: Franchise World