Promedica24 triples investment in recruitment and training

November 15, 2021

Live-in care provider Promedica24 has announced that it has increased investment in the recruitment and development of its UK workforce by over 200%.

The company said it plans to channel funds into upscaling recruitment and onboarding processes for a more streamlined hiring journey, and increasing pay for carers above market rates.

More money has also gone towards developing innovative training, wellbeing and support programmes that enable care teams to provide high quality care.

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Earlier this year, Promedica24 announced it would create 2,000 jobs nationwide to get people back to work, supporting those who might have lost their employment due to the Covid-19 pandemic and creating new and exciting career opportunities.

A specialist recruitment team has since been brought on board to support the campaign and hire for a range of roles across the organisation, including care professionals and operational staff.

Promedica24 said it is on track to meet this target by mid-2022 and is investing in the recruitment and development of its workforce to reach more families who require live-in care services in their own homes.

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Grzegorz Wrzosek, recruitment director at Promedica24, said: “Happy, valued and empowered employees are at the core of any thriving business. Promedica24’s significantly increased investment in the workforce is a fundamental part of cementing our position as an outstanding service provider and employer in the social care sector. Our mission is to create genuine opportunities for people to pursue their careers in care and ensure families and vulnerable individuals can easily access the support they need and deserve.”

Promedica24 has entrusted a new head of Franchise Development, Michael Browne, with the growth of the UK franchise network. The company currently has 14 regional partners located across the UK.

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Katarzyna Twardowska, executive director at Promedica24, said: “As an established care provider with longstanding roots in Europe, we knew the live-in care model would be popular in the UK. The pandemic highlighted many additional benefits to choosing live-in care – a clear advantage being the ability to keep people safe at home and protected from the virus. We have seen a significant shift in public interest towards live-in care over the last few years, so there is no better time to invest in the growth and development of our business.

“The 200% increase in investment has already helped us to advance our vision for social care and those who draw on and provide support – where care professionals are properly rewarded for their jobs and given the training, support and experience they need to help people live independently and well in the place they call home.”


Source: Home Care Insight

Promedica24 appoints UK head of Franchise Development

September 20, 2021

Live-in care provider Promedica24 has appointed Michael Browne as UK head of Franchise Development to support business growth in the UK market.

Browne joins the company with 20 years of franchise industry knowledge and expertise, having managed the franchise operations of one of the UK’s leading parcel delivery companies.

His experience also includes developing franchise models for franchisors, supporting the training and development of franchisee networks, and driving profitable growth for businesses in the UK and overseas.

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At Promedica24, Browne will oversee the development of the existing franchisee network, implement strategies for recruiting and onboarding new franchisees, and direct the growth of the UK franchise network to reach new clients who require affordable, personalised live-in care services in the comfort of their own homes.

Commenting on his new role, Browne said: “I’m delighted to be joining the Promedica24 team and guide the direction of its UK network over the coming years.

“As UK Head of Franchise Development, I will be responsible for implementing the franchise development strategy and onboarding new franchisees to ensure families and their loved ones across the UK can easily access personalised, affordable care and support in their own homes.

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“Promedica24 has already built a world-class franchise model consisting of over 100 franchisees in the UK and Europe. I’m looking forward to continuing the momentum the company has built and working with the franchisees to cement Promedica24’s position as a leading live-in care provider”

Promedica24 said the appointment cements its commitment to investing in the growth of its UK franchise network and providing all franchisees with the “highest quality mentorship and support”.

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Darren Housden, sales and marketing director, said: “Michael is a highly skilled business leader bringing a wealth of experience to the business, and we’re delighted to welcome him to his new role at Promedica24.

“The live-in care market is one with huge potential for growth due to the rising number of people choosing to receive full-time care in their own homes. Michael will play a vital role in strengthening our position as a leading live-in care provider in the UK by overseeing the development of our franchise network and expanding our trusted live-in care services throughout the whole of the UK.”


Source: Home Care Insight