Quest launches inaugural UK hotel

November 2, 2019

Australia’s largest apartment hotel network, Quest Apartment Hotels has extended its international portfolio, launching an inaugural UK property.

The new Quest Liverpool City Centre hotel brings 100 premium serviced apartments to the iconic UK town, serving as the primary point of entry for Quest’s continued expansion in the region.

 
Over £10m was invested to covert the former commercial office space into a hotel, with management company Cycas Hospitality appointed as independent operating partner.

Quest founder and executive chairman, Paul Constantinou said that while the headwinds brought on by Brexit had introduced some unexpected sector conditions, there was still a growing demand for business travel accommodation.

“There are plenty of serviced apartment operators in the UK, but we have certainly identified an opportunity to grow market share of the apartment hotel sector as a proportion of the overall accommodation market in the UK,” Constantinou said.

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“Quest’s offering targets both extended and short-stay business travellers requiring more than just a standard hotel stay and looking for a genuine home away from home experience. The ability to seamlessly transition between work and home life is at the core of our offering.”

Quest Liverpool City Centre

While the new Liverpool City Centre hotel will be corporately-owned, Constantinou reiterated that franchise operations will commence once critical mass has been achieved.

“The demand for business traveller accommodation, the growing rate of business activity in the UK and the ease of doing business makes Liverpool an ideal location,” Constantinou said.

“Quest Liverpool City Centre is a bellwether for our UK expansion and we look forward to building relationships with the business community in the UK.”

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The key areas for initial franchise exploration have been identified, with Quest looking to target Birmingham, Bristol, Leeds, Manchester, Edinburgh, Glasgow, Belfast and commercial areas of Greater London moving forward.

Paris D’Allessandro, newly appointed general manager of Quest Liverpool City Centre said the brand had a bright future on the UK market.

“Australian hospitality companies carry an international reputation for their professionalism and premium standards. We look forward to working closely with our colleagues at Quest to build the brand in the UK,” D’Allessandro said.

The new Quest Liverpool City Centre is just one of ten new Quest properties opening across Australia, New Zealand and the United Kingdom over the next two years.

By Nick Hall

Source: Franchise Business

Quest Apartment Hotels awarded nation’s first 5-star franchise rating

July 16, 2019

Accommodation franchise Quest Apartment Hotels has achieved a major milestone, being named as the country’s first system with a 5-star rating under the Australian Franchise Rating Scale.

The objective rating system was introduced by franchise market research and consulting company, FRANdata back in March, following a successful US initiative.

 
Under the rating scale, franchise businesses are measured on seven key performance criteria. These include; franchisee financial performance, satisfaction, engagement, franchisor training and support, and compliance.

While Quest Apartment Hotels’ recognition is a boost to the serviced apartment franchisor, it’s also certain to bolster the industry as whole. The result demonstrates a renewed focus on transparency, marking a significant milestone in rebuilding sector confidence, particularly in the wake of the parliamentary inquiry.

“In achieving the 5-star rating, the extended stay accommodation specialists have been able to demonstrate a high level of transparency and an outstanding overall level of franchise performance,” FRANdata said in a statement.

“The review team was particularly impressed with the systems and disciplines in place that allowed Quest to measure, monitor and support a high level of performance at an individual unit level.”

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Quest Apartment Hotels success

Two of those high-performing operators were also celebrated this week at the official opening of Quest NewQuay.

After launching in February, Quest NewQuay achieved full occupancy within the first month of trading, with franchisees Stacy Andronikos and Daniel Hibberd revealing growth is ongoing.

“High occupancy of premium accommodation is a sign of a healthy business environment. We’re thrilled to be part of NewQuay’s development and want to thank MAB, Quest and Development Victoria for helping us reach this point,” Andronikos said.

The NewQuay property is perfectly situated within the emerging Docklands business district, in close proximity to the Melbourne Observation Wheel, Marvel Stadium and the city’s iconic free tram services.

It follows a series of new openings in Victoria for Quest Apartment Hotels. Earlier this year, the franchise brand unveiled two new sites at Burwood East and St Kilda Rd.

Karen Cowden, development director at Development Victoria said the body was eager to continue its ongoing relationship with Quest Apartment Hotels.

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“Development Victoria has worked with stakeholders such as MAB Corporation and Quest to deliver the Docklands precinct since the late 1990s,” Cowden said.

“During this time the precinct and Docklands has changed significantly. We now have around 13,000 residents and 65,000 people working in Docklands. Not to mention the thousands of people who visit each year.”

This latest opening is just one of the eight new Quest Apartment Hotels properties slated to opening across Australia, New Zealand and the UK over the next two years.

By Nick Hall

Source: Franchise Business

Quest to open first UK aparthotel in Liverpool

January 3, 2019

Australian hospitality brand Quest Apartment Hotels will be opening is first property outside of the Australasian market in Liverpool this summer.

The £10m Quest Liverpool City Centre will feature a 100-bedroom serviced aparthotel located adjacent to the Liverpool One complex at 72 Church Street in a former office block. It will be the group’s first property outside of Australasia and will also feature a conference room and gym.

The brand’s founder Paul Constantinou said there are ‘very few Australian hospitality companies that have successfully established their brand overseas’

Quest founder and chairman Paul Constantinou said the deal marked the “realisation of a long-held dream”, and added that there are “very few Australian hospitality companies that have successfully established their brand overseas”.

He said: “For decades, we have honed the brand and the franchise business model to appeal to Australasian business travellers. Today marks the beginning of an expansion of the business across international markets outside Australasia.

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“We spent many years in the UK before undertaking this development, to ensure we understood the market and could confidently, and aggressively roll-out the brand.”

By 2023, Quest aims to open 8-10 aparthotels in the UK and is looking at Birmingham, Bristol, Leeds, Manchester, Edinburgh, Glasgow, Belfast and commercial areas of London within the M25. Then group’s UK team is headed by director of UK development Andrew Weisz.

Established in Australia by Paul Constantinou in 1988, Quest’s portfolio includes 170 properties across Australia, New Zealand and Fiji in town and city centre locations targeting the extended stay business traveller.

Source: Hotel Owner