Radfield Home Care overhauls retention and wellbeing strategy

November 29, 2019

Radfield Home Care has announced a “complete overhaul” of its employee retention and wellbeing strategy.

 
The Caring for Carers Pledge, which sets out how the business values its carers and provides a rewarding working environment, has been redeveloped around a new CARE acronym; Culture, Appreciation, Reward and Empower.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Radfield said the acronym reflects the journey that all of its employees experience – from a welcoming and supportive culture; to the ongoing appreciation and reward for their efforts and achievements; to the “continued empowerment” Radfield provides its employees to progress in both their career and personal goals.

Franchisor Dr Hannah MacKechnie said: “The care sector has a terrible history of under-paying, under-appreciating and under-supporting its workforce. Not only does this generate high staff turnover rates and deter new employees entering the sector, it also has a knock on effect on the quality of care provided to clients. As a result, focusing on looking after our employees, as well as clients, is critical.

Related: Care Franchises – Search Franchise Reviews Directory

“The Caring for Carers Pledge has been a staple part of Radfield’s recruitment and retention for a number of years, but we have given it a complete overhaul, with the introduction of our new CARE approach at the centre of this. To roll this out nationally, we are working with our franchise partners individually to develop localised strategies to develop their culture, appreciation, reward and empowerment pledge.”

Related: Radfield Home Care Franchise

Radfield said it has been able to keep its staff turnover rates low by investing in quality training, listening to and supporting carers and recognising hard-working carers with ample rates of pay – the majority of Radfield Home Care franchise partners are Living Wage accredited.

By SARAH CLARKE

Source: Home Care Insight

Radfield creates more franchise opportunities with territory expansion

November 14, 2019

Radfield Home Care has expanded its territories throughout Birmingham to open up future franchise opportunities.

 
The HSBC Emerging Franchisor of the Year 2019 winner has launched new ‘super territories’ thought out the Birmingham area that, it claims, will offer franchise opportunities with ‘sustainable returns and high levels of social value’.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The super territories have been developed to include three times the population of standard territories giving potential home care franchise partners a larger pool of clients.

Birmingham was selected as a base for the new territories thanks to its proximity to Radfield Home Care’s national office and the cities transport links.

Related: Care Franchises – Search Franchise Reviews Directory

The new territories neighbour each other, stretching from Wednesdbury to Martson Green.

Franchisor, Dr Hannah MacKechnie, said: “We wanted to create a unique opportunity for inspiring franchise partners and one of the ways for us to do this was to increase the business opportunity within a given territory. After reviewing various locations across the country, Birmingham was perfect for this.

Related: Radfield Home Care Franchise

“Made up of numerous small towns, each with their own unique cultures and demographics, it meant we could develop multiple super territories in the area each with a healthy mix of different age groups and incomes – essential for a healthy balance of clients and staff.”

By MATTHEW TRASK

Source: Home Care Insight

Home care company among best in West Midlands

August 14, 2019

Radfield Home Care – A HOME care provider from Herefordshire and south Shropshire has been named as one of the best providers in the West Midlands.

Radfield Home Care have been listed The Homecare.co.uk Top 20 Home Care Awards 2019 recommended home care providers in each region of the UK after clients, or their relatives, can leave feedback online,

 
Similar to Tripadvisor for the tourism industry, Homecare.co.uk provides a platform for feedback based on the quality of staff, standard of care received, office management team, dignity of services and value for money.

The awards recognise the top 20 providers in each region and nationally that have the highest user-review rating, with Radfield Herefordshire and South Shropshire achieving an average score of 9.8 out of 10.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Owner of Radfield, Kiain McKean, said: “I am delighted to be awarded in the top 20 Home Care Providers in the West Midlands.

“My team and I pride ourselves on delivery of care and support we provide to our clients. Exceptional care by exceptional people at the heart of our business.”

Radfield Home Care is the first healthcare company in the UK to become a Certifed B Corp, an ethical accreditation that puts people and the planet above profits.

Related: Care Franchises – Search Franchise Reviews Directory

The firm’s founded, Dr Hannah MacKechnie, said: “This is the second year in a row we have been recognised in Homecare.co.uk’s Top 20 awards, but it is great to see this year our impact has been felt further with more of our franchise offices being listed.

“This award recognises how Radfield Home Care’s focus on private care services translates into high quality care that clients value in their local community.

Related: Radfield Home Care Franchise

“Recognition across multiple regions as well as a group nationally will only further support our franchise partners as clients regularly review Homecare.co.uk when deciding on a provider.”

By James Thomas

Source: Hereford Times

THE BIG INTERVIEW: Radfield Home Care co-founders Hannah MacKechnie and Alex Green

August 2, 2019

Radfield Home Care is arguably one of the fastest growing domiciliary care providers in the country, having opened 12 franchise offices in just three years.

The family business, formerly named Radfield Residential Home, ran as a care home for 26 years before being transformed into a home care company in 2008. It then started franchising in 2016.

Fresh from winning the Emerging Franchisor of the Year accolade at the bfa HSBC Franchise Awards, brother-and-sister duo Dr Hannah MacKechnie and Alex Green (pictured centre) discuss their inspiration for moving into the home care sector, their ethical approach to franchising and their ambitions to embrace technology, retain a quality workforce and expand their network across the UK.

Congratulations on being crowned the winner of the Emerging Franchisor of the Year Award 2019. How do you feel?

Hannah MacKechnie: It is a fantastic achievement for us and something we are extremely proud of. We deliberately spent a long time developing the model and support systems to ensure it provided a truly rewarding, ethical and supportive opportunity for our franchise partners. Being awarded this accolade proves the commitment we made to doing it the right way has paid off and our franchise model really is a great opportunity for people wanting to enter the sector and give something back to their local communities.

What will this mean for the business going forward?

Alex Green: It gives future franchise partners reassurance that they are joining a network that has been accredited by the UK’s leading franchise association as a unique, rewarding and successful franchise opportunity. It is also another accolade that our clients can depend on, alongside our numerous care awards. All this will help the Radfield Home Care network to grow nationally, providing more care and support, more local jobs and more community engagement.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Radfield is a family business that started out as a care home, where you both lived. What was it like growing up alongside those residents?

Hannah: It was completely unique. It was like having a big extended family with lots of extra grandparents all living at home with us. The care staff were also very influential in our lives. It gave us a lot of freedom in our childhood, but it also exposed us to how care can be in a small, family environment. It was lovely to have that inter-generational upbringing.

Hannah, you went on to work in the care home yourself. Did your family inspire you?

It was a completely natural progression. I was always helping out – we both were – in the home. And then when I was old enough it was a natural next step to start putting me on the rota. So I worked there through my teenage years and beyond.

You then went onto become a GP and it was there that you saw a gap in the market for home care…

I worked in hospitals in New Zealand for a few years and then completed my training as a GP back in the UK. I was working in practices in Shrewsbury and London and it became clear that there was a real opportunity there. I would get lots of families coming in trying to find good care for their relatives and it didn’t seem readily available. At that time, the shift away from residential care was starting to happen, so more people were choosing to stay at home, and that was the point at which we decided to get involved.

Alex, you previously had a career in finance and the community charity sector. What made you make the move into home care?

I’d done everything I wanted to achieve in the roles I had previously and I thought it was time for a change. Setting up your own business is always an exciting venture and merging Hannah’s medical experience with my knowledge across finance and community organisations seemed like a good fit.

Related: Care Franchises – Search Franchise Reviews Directory

How long did it take you to get the business idea off the ground?

Hannah: It started when our parents were looking for succession planning for the residential home. They reached out to both of us to see whether we were interested, so that was the starting point. We initially looked at expanding the care home business and that’s when we did our market research and realised it was very clear that the shift in the market was starting to happen, and over the last 10-11 years since we’ve been trading, there has been a dramatic move away from residential care. People prefer to stay living in their own home and then they tend to go straight into a nursing home, or even stay at home and receive end of life care.

Could you tell me about how the business is set up now – how many franchises does it operate?

Hannah: We currently have 12 franchise partners and more in the pipeline, which is great. We have a national office team of 10 people and we’re in the process of recruiting more people to grow that team. So we’re building a strong national office support team for our franchise partners, which will allow us to provide the same level of service with our early franchise partners as we would if we were a much larger network.

Who would you say are your main competitors?

Hannah: In the franchise network, the business that’s most closely aligned to our model is Home Instead, which is obviously a much larger company, but they focus on caring for the elderly in the private marketplace. Obviously, there is a wide range of other franchise brands out there, many of which are American brands. There are also a lot of independent providers that operate locally and often deliver a very high quality service.

How have you seen the home care market evolve since you launched in 2008?

Hannah: The emergence of the franchise brands has been the biggest change that we have seen.

Alex: There wasn’t a national awareness of home care brands when we first launched. Bluebird Care was just launching as we started and they went straight into franchising, whereas we waited for longer. Home Instead was also coming into the market at that time. One of the other big changes has been recruitment. When we first started, the focus was on client attraction and now the focus is much more on carer attraction. Because of the growing demographic, more and more people need care. Yes, there are more competitors out there providing care, but the focus is on who can recruit well, treat their staff well and retain them.

Related: Radfield Home Care Franchise

Hannah: There has also been a big shift in the way technology is used in care. In the last few years, there has been some excellent technology solutions breaking into the sector and that’s fantastic to see. We were saying years ago ‘wouldn’t it be great if we could move to a more paper-light system?’ It’s taken a long time for the sector to embrace that type of technology and see the potential, but now that is really starting to break through.

What do you make of technologies that are used in the home to facilitate caring, such as AI?

Alex: There is a lot of evidence around using AI systems with soft toys to help people with dementia reduce anxiety, as well as virtual reality. Then there’s a lot of smart home technology centred on keeping people safe using alerts to make sure their lifestyle isn’t disrupted by a fall and things like that. I think these types of technologies will grow with time, but it’s still early days. To actually bring in an integrated system into someone’s home that really helps them is quite a complex thing to do.

Hannah: There are a lot of companies out there innovating to bring technologies through and it’s exciting to see, but I don’t think any yet provide a truly joined up service offering, and I think it will be many years before technology – if it ever will – truly disrupt the home care market because the human element is so important.

Going back to the subject of recruitment, what is your group strategy? And how do you retain your staff?

Alex: Our recruitment strategy is to communicate our values, being very clear about what we stand for as a company. In terms of retention, it’s very much about treating our carers as family. This runs through the whole business. Care is an undervalued sector in society, so challenging that has been something we have done from day one. We created our Caring for Carers Pledge that sets out how we value our carers and provide a supportive and rewarding working environment for our entire workforce.

Hannah: We have become Living Wage accredited in many of our branches and that is something we are really keen to push through the entire network where we can. Some areas are more challenging because of market forces, but it’s about recognising the hugely valuable job that people in the care sector do, which is unfortunately undervalued by society.

You were awarded the B Corp certification in 2016. That must have been a proud moment…

Hannah: It was. B Corp is a global movement celebrating ethical business and as soon as we became aware of it we felt that it was a close alignment to what we are trying to achieve. Also, having external validation that we have met that standard of being an ethical business is a fantastic communication tool for our franchise partners who are looking at which company to go with. We are currently the only home care company that has been awarded this accreditation.

Social care and government organisations are increasingly promoting home care as an effective alternative to care homes. Will there still be a place in the market for care homes in 10-20 years’ time?

Alex: I think the market we have seen in the elderly care sector has shifted. Twenty to 30 years ago, people were choosing to go into a residential home before their care needs had actually got to the point where they needed to be in a care home. It was a choice that they made to be more comfortable and have companions around them. That has shifted so people tend to stay at home to the point where they need to be in a nursing home once their care needs have developed or they require end-of-life support. So I think there will always be a need for care homes because it can be a challenge keeping someone at home safely. We can go an awfully long way to keep someone at home for a very long time, but there comes a point where, for some people, they would be better supported in a nursing home.

Hannah: We are seeing a change in the market around more of the supported living services and expanding on the model of sheltered accommodation and making them more of a chosen destination, with greater facilities and activities. I think we will see more of that American-style model coming in where those facilities can be more adaptive, so you can actually stay in that place, but the care can come to you. There will be opportunity alongside housing schemes for home care companies to be the provider of choice.

Have you thought about entering the live-in care space?

Hannah: Yes, we have. We have always been a little bit hesitant, just because of the issues around minimum wage, so it’s not something we have jumped into as we want to be very sure about the legislation around that. It’s something that in time we will look at and I think it will align very nicely with our model.

What do you think of the introductory care schemes that are popping up online?

Hannah: We are concerned because of the lack of regulation. Being a regulated service and knowing what role CQC have in keeping clients safe and ensuring recruitment practices are followed really robustly, that’s what concerns me the most about these unregulated companies that are building their models to skirt around the regulation.

Alex: The benefit of a regulated home care sector is that you have an intermediary between the carer and the client. If there’s a problem, the client can come to the intermediary, who is regulated and has a duty to perform certain actions if something goes wrong. Without that, the client is left on their own to deal with potentially very difficult problems.

Hannah: One of our core values is around advocacy and I think that’s something that gets overlooked, especially with these matching services. Often we look after elderly clients who are quite vulnerable, who don’t have family close by, so we will advocate for the client if they go into hospital for example. Matching services will not be able to provide that continuity of care and those additional extras that are fairly intangible, but have a huge value add.

What are your ambitions for the next five to 10 years?

Hannah: Our ambitions are to continue to grow throughout the UK. So at the moment we have quite a wide geographical distribution of our franchise partners, from Yorkshire down to the South coast, so it would be great to fill in some of the gaps. We are also focused on bringing in high-calibre people as franchise partners who are quality-focused. We want to bring in like-minded people that buy into those values and communicate those through their business.

Alex: We are constantly learning because we are bringing in organisations to help us, so we work with consultants who work with some of the biggest names in the care sector to help us grow. We will continue to learn, improve and develop the offering we can provide to our franchise partners.

By SARAH CLARKE

Source: Home Care Insight

National award for Shropshire home care provider

July 6, 2019

Radfield Home Care, which has its head office based in Shrewsbury, has been awarded Emerging Franchisor of the Year 2019 by the British Franchise Association.

The care provider specialises in companionship, care and wellbeing services to enrich lives and enable independence at home for older people.

 
Radfield was established Shrewsbury by brother and sister team Alex Green and Dr Hannah Mackechnie over 10 years ago.

The Radfield Home Care franchise opportunity was created for others to replicate in their local community just three years ago, with now 13 franchise offices across the UK.

Specialising in private care at home services for the UK’s ageing population, Radfield was selected by the judges due to its demonstrable franchise support systems, ethical business model and community involvement – beating numerous other franchise brands to the accolade.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

Partners

Founder and franchisor, Dr Hannah MacKechnie said: “I’m so proud that Radfield has been recognised at the UK’s most prestigious franchising awards.

“When we began franchising just two-and-a-half years ago, we knew we had spent the time over the past eight years to develop a strong, rewarding and successful opportunity for franchise partners – but this recognition is the icing on the cake and acts as a seal of approval for our current and future franchise partners.

Related: Care Franchises – Search Franchise Reviews Directory

“This would not have been possible without our fantastic support team that help make our franchise partners’ goals a reality. They are all experts in their field and have the experience, knowledge and expertise to guide our franchise partners to success.

“With this prestigious industry award and ongoing investment into developing our services, we only look forward to supporting more franchise partners in the coming months.”

In order to be shortlisted for the award, Radfield Home Care’s franchise model went through rigorous rounds of judging, questions and answers to be narrowed down to one of three finalists.

Related: Radfield Home Care Franchise

During this process, HSBC’s head of franchising and awards judge, Andrew Brattesani said: “Radfield Home Care is a great example of showing how a business can scale and help the community. Ran for over 30 years as a small business before becoming a franchise, the company started franchising in 2016 and has scaled up with the customer at heart.”

The awards dinner took place on June 27, at the Vox Conference Centre, Resorts World, Birmingham.

By Lisa O’Brien

Source: Shropshire Star

UK home care provider crowned Emerging Franchisor of the Year

July 1, 2019

Radfield Home Care franchising has been announced as the winner of the British Franchise Association’s Emerging Franchisor of the Year 2019.

Specialising in private care at-home services for the UK’s ageing population, Radfield was selected by the judges due to its demonstrable franchise support systems, ethical business model and community involvement – beating numerous other franchise brands to the accolade.

 
Founder and franchisor, Dr Hannah MacKechnie (pictured) said: “I am so proud that Radfield has been recognised at the UK’s most prestigious franchising awards! When we began franchising just two and a half years ago, we knew we had spent the time over the past eight years to develop a strong, rewarding and successful opportunity for franchise partners – but this recognition is the icing on the cake and acts as a seal of approval for our current and future franchise partners.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

“This would not have been possible without our fantastic support team that help make our franchise partners’ goals a reality. They are all experts in their field and have the experience, knowledge and expertise to guide our franchise partners to success. With this prestigious industry award and on going investment into developing our services, we only look forward to supporting more franchise partners in the coming months!”

In order to be shortlisted for the award, Radfield Home Care’s franchise model went through rigorous rounds of judging, questions and answers to be narrowed down to one of three finalists.

Related: Care Franchises – Search Franchise Reviews Directory

During this process, HSBC’s Head of Franchising and awards judge, Andrew Brattesani said: “Radfield Home Care is a great example of showing how a business can scale and help the community. Ran for over 30 years as a small business before becoming a franchise, the company started franchising in 2016 and has scaled up with the customer at heart.”

With franchise partners currently operating across the UK, MacKechnie and her brother and co-founder, Alex Green spent eight years developing Radfield’s home care business model in multiple company-owned offices within various geo-demographic locations.

Related: Radfield Home Care Franchise

As a result, the model was tried and tested prior to launching the franchise opportunity in late 2016. Before developing Radfield Home Care, the siblings grew up and worked within the residential care home owned and operated by their parents, and MacKechnie went on to become a qualified and experienced GP – providing them both healthcare knowledge to share with franchise partners.

By SARAH CLARKE

Source: Home Care Insight

Radfield Home Care Gear Up For Biggest Awards Show in Franchising

June 18, 2019

With one month to go, Radfield Home Care is gearing up for the biggest awards night in franchising after being shortlisted for the Emerging Franchisor category.

The 2019 bfa HSBC Franchise Awards, held at the Vox, Birmingham, on June 27th, includes newcomer Radfield Homecare, which has have been shortlisted for the Emerging Franchisor of the Year accolade.

 
With only weeks to go until the franchising industry’s most prestigious event, Dr Hannah MacKechnie, franchisor for Radfield Home Care, is beyond excited to be able to attend as a finalist amongst tough competition.

She says, “Radfield’s shortlisting for Emerging Franchisor of the Year means a huge amount. We recognised very early on that the success of our franchise partners depended on the support we can offer them, which has meant we have heavily invested in a strong support team, industry-leading software and a unique, 20-day franchise training programme.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The Emerging Franchisor of the Year award acknowledges this, and highlights our focus on ethical, quality franchising. We cannot wait for the award ceremony!“

A flagship event in the franchising calendar for 22 years, the bfa awards strive to recognise the highest of standards amongst franchises. Earning a nomination is a huge achievement, proving that the business operates ethically, successfully and puts franchisees at the heart of the business.

Related: Care Franchises – Search Franchise Reviews Directory

Pip Wilkins, CEO of the British Franchising Association (bfa), congratulated Radfield Home Care:

“The UK population is ageing, and Radfield Home Care is providing an extremely important service. Although only in its franchise infancy supporting a network of franchisees, but Radfield are providing support and building relationships with the most vulnerable in their local communities.

Their place among the finalists for the Emerging Franchisor of the Year is fully deserved, and I look forward to meeting the Radfield team again at the awards ceremony on June 27.“

Related: Radfield Home Care Franchise

They will go face-to-face against two other franchise units in June from sectors in domiciliary care and installations.

By Emma Lumley

Source: BDaily

Radfield Home Care welcomes new franchise partners

June 11, 2019

Radfield Home Care is continuing its nationwide expansion of high quality care at home services, welcoming its latest franchise partners in Peterborough, Stamford and Rutland.

New owners James and Stefania Beech are now underway with their pre-launch activity; including recruitment of a registered care manager, office development and application to the Care Quality Commission.

This week the husband and wife team are also attending Radfield’s National Office for their first foundation week of their 20-day training and development programme.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

After a career starting out in the military, James spent over 15 years managing multiple private hospital sites, which is one of the reasons for initially investigating the home care marketplace.

He said: “The next step for me in my career was to look at launching our own business. Naturally, Radfield’s private home care model was well aligned with my skills and experience and so I went to meet them at one of their Discovery Days.

“I really enjoyed meeting the team and learning about what they had to offer, so from here it was largely down to weighing up the pros and cons of joining Radfield and launching my own business or remaining in employment. For me, being in control of my own destiny and developing a service that gives back to our local community was the clear winner.”

Related: Care Franchises – Search Franchise Reviews Directory

Following completion of their foundation training week, James and Stefania will begin to work with the support team to develop and implement their marketing plan, begin their recruitment activity and prepare to onboard their first clients.

Radfield’s franchisor and founder, Dr Hannah MacKechnie commented on the organisation’s growing presence and recent successes: “We’re really pleased to welcome James and Stefania to the Radfield Home Care network of franchise partners. They are the latest franchise partners to join us who share our core values, have great leadership and management skills, and are eager to reap both financial and social rewards from their new business.

“Based in Peterborough, and surrounding areas, this gives the Radfield brand even further national presence and improved awareness – which benefits all of our franchise partners. Thanks to recent successes for a number of our franchise partners in regional awards and our national shortlisting for the British Franchise Association’s Emerging Franchisor of the Year, the national brand awareness is set to continue to develop in the months ahead; making now a fantastic time to join the franchise network.”

Related: Radfield Home Care Franchise

Radfield Home Care has recently been nominated for Emerging Franchisor of the Year award in the bfa HSBC Franchise Awards. The winners will be announced at the Vox, Birmingham, on June 27.

By SARAH CLARKE

Source: Home Care Insight

Radfield Home Care prepares for growth with franchise support office

May 31, 2019

Family business Radfield Home Care has opened a new national support office in Shrewsbury as part of its growth strategy.

The new office is now the central hub for all of Radfield’s franchise operations; from management of all franchise partner support and training, to hosting monthly ‘franchise Discovery Days’ and one-to-one meetings.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

The move marks the start of the next chapter for the bfa’s Emerging Franchisor of the Year finalist, as it looks to bolster its support mechanisms in preparation for its anticipated growth over the coming months and years.

Cofounder and franchisor, Dr Hannah MacKechnie said: “We had a fantastic first two years recruiting and supporting our first franchise partners, and the new National Support Office is both the culmination of our success to date, and the foundation for our future development and growth.

Related: Care Franchises – Search Franchise Reviews Directory

“It provides an environment where the entire support team can work collaboratively together, franchise partners can attend training sessions and forums, and those eager to join the network can come to attend our franchise Discovery Days and meetings to gain an insight into the Radfield business model, opportunity and culture. We are really excited for the opportunity the new location presents us and are eager for our franchise partners to reap the benefits in the coming weeks, months and years ahead!”

Related: Radfield Home Care Franchise

Radfield said it is already reaping the benefits of the new National Support Office, launching its new monthly Discovery Day programme, implementing its upgraded care management technology and hosting its largest ever franchise partner forum.

By SARAH CLARKE

Source: Home Care Insight

Radfield Home Care launches franchise discovery programme

May 3, 2019

Franchisor of the Year nominee Radfield Home Care has launched a discovery day programme to support budding franchise owners begin their journey into the multi-billion pound marketplace.

Designed with franchise prospects in mind, the series of discovery days will take place at the home care company’s new head office in Shrewsbury, giving people the chance to meet the specialist franchise support team that will help them develop rewarding, successful and profitable businesses.

The aim is to enable people to leave with a greater understanding of both the private home care sector and how Radfield will support them during their business’ pre-launch, start-up and ongoing development.

They will also be able to discuss any questions they may have about recruitment, marketing, compliance, business development, client attraction and more with the specific industry experts.

Radfield Home Care was recently shortlisted for the Emerging Franchisor of the Year Award in the bfa HSBC Franchise Awards.

Co-founder and franchisor Dr Hannah Mackechnie said: “When we speak with franchise prospects, it is clear that one of the most important things they are looking for in a franchise is the support they receive that will help them launch and grow a successful business.

Related: Senior Care Franchise UK – Should You Buy UK Senior Care Franchises?

“We realised that enabling franchise prospects to meet with the support team would give them the chance to ask any and all of the questions they have about different areas of the business directly; helping them to complete their due diligence and get to know the people that they will be working closely with.

“Hosting franchise prospects and the whole support team in one place also allows prospects to focus on areas that are most important to them. Some people want to know more about how we help them recruit and retain staff through our Caring for Carers pledge, some are eager to know more about our leading marketing strategies to attract private clients, and others are most interested in how our healthcare management systems help them exceed regulatory expectations. Our new Discovery Days will give them the chance to discuss all these topics with our support personnel directly.”

As well as the chance to meet the franchise support team, attendees will also learn about Radfield Home Care’s business model, 20 day training programme, franchise territories, financial projections and the next steps to continue on their journey of discovery.

Radfield’s Discovery Days are held every month, with the next events taking place on May 23, June 25 and July 18, each between 10am and 1.30pm.

Image: From left – Dr Hannah MacKechnie (co-founder and franchisor), Phil MacKechnie (digital marketing manager), Jess Jenkinson (governance & operations manager), Trudie Meredith (marketing manager). Alex Green (co-founder and franchisor), Ed Gill (franchise recruitment manager).

Related: Radfield Home Care Franchise

by SARAH CLARKE

Source: Home Care Insight