Shelbourne Motors opens new £5m multi-franchise dealership complex

September 30, 2019

Shelbourne Motors has opened its new £5m multi-franchise complex, adding Renault, Dacia and Kia retail outlets to its business in Newry.

The Northern Ireland-based car retail group has also created 60 new jobs with the development of the 50,000sq-ft car retail complex, which also features a purpose-built Autoselect Used Car Supermarket.

 
News of the opening comes just weeks after the group reported 2018 pre-tax profits of £1.2m, a 28% improvement on the prior year.

Paul Ward, sales director at Shelbourne Motors, said: “The opening of our new £5m multi-franchise complex in Newry is a significant landmark moment for our business.

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“It is the culmination of years of hard work and perseverance to fulfil our ambitions of expanding into the Newry and Mourne area.

“We worked with Clarman Architects and O’Hare & McGovern to deliver a state-of-the-art facility that matched our long-term vision, and they certainly didn’t disappoint.

“It’s been meticulously designed and constructed to provide an unequalled sales and after-care experience to customers.”

Shelbourne Motors’ Newry multi-franchised site, on Armagh Road, includes new car handover bays, drive-in service centre and lounge-style waiting area.

The group’s 60 new employees at the facility – the result of a recruitment drive launched in May – fill a number of key roles in customer service, sales and technical support at the family-owned vehicle retailer’s multi-franchise complex.

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The creation of the new site heralded the addition of the Kia Motors (UK) franchise to the family-owned vehicle retailer’s portfolio takes its number of OEM partners to five across its Newry and Portadown locations.

The deal with Renault and Dacia, meanwhile, strengthens Shelbourne Motors’ relationship with the French car manufacturer having operated a franchise of the brand at its Portadown headquarters since 2003.

Ward added: “The Kia and Renault partnerships position Shelbourne Motors as the only dedicated dealership supplying new and used Renault, Dacia and Kia vehicles in the Newry and Mourne area.

“These global manufacturers are a perfect fit for us and we believe we have delivered spectacular showrooms and top-class staff synonymous with the market-leading qualities of each brand.”

Just last month Shelbourne began an e-commerce drive with the integration of GForces’ NetDirector Auto e-platform to power its online offering, including its Auto Select used vehicle programme.

Ronan Marshall, Shelbourne group marketing manager, said ecommerce is an additional string to the company’s bow, not a replacement for their traditional sales model.

He said: “In the showroom, our customers can engage their senses, and experience everything first-hand.

“There is also a unique social appeal to dealing in-person, and when visiting a state-of-the-art facility such as the one we’re opening in Newry, customers can explore and connect with us in a totally different way to online. The key is to offer the choice.”

Author: Tom Sharpe

Source: AM Online

Shelbourne Motors announces Kia dealership for £5m Newry complex

July 18, 2018

SHELBOURNE Motors has completed a partnership with Kia Motors (UK) to bring the global car manufacturer to its new £5 million Newry complex.

Kia is the first manufacturer to be confirmed for the family-owned vehicle retailer’s new state-of-the-art multi-franchise facility that’s scheduled to open in early 2019.

The Kia partnership will see Shelbourne be the dedicated dealership supplying new and used Kia vehicles to customers in the Newry and Mourne area.

The South Korean manufacturer is one of the UK’s top selling car brands, selling more than 93,000 new vehicles in 2017.

Its range includes the compact Picanto and Stonic, the mid-sized family Cee’d; the seven-seater Sorento, as well as the award-winning Sportage.

Nigel Flude, regional franchising manager at Kia Motors (UK) said: “The vision for Shelbourne Motors’ new facility in Newry is truly spectacular and demonstrates a major commitment to the local automotive industry by the business.

Related: Shelbourne bringing Kia Dealership to Newry

“Their exceptional reputation reaches far beyond Northern Ireland and we are delighted to work with such as positive and forward-thinking business that continually strives to deliver first-class sales and after-care experience to its customers.”

The Shelbourne Motors’ 50,000 sq ft development will create 60 jobs when it officially opens, with an additional 100 jobs during construction.

It will include four car showrooms, new car handover bays, lounge-style waiting area with café and a drive-thru service centre with a 28-bay service workshop.

Paul Ward, director of Shelbourne Motors, said; “We’re delighted to partner with Kia to announce one of the world’s most popular car brands as the first franchise in Newry.

“Kia is synonymous with driving comfort, quality, reliability, technology, competitive pricing and the market-leading seven-year warranty. They are a perfect fit for us and will undoubtedly strengthen our position as one of Northern Ireland’s largest family-owned vehicle retailers.”

Shelbourne Motors (www.shelbournemotors.com) was founded by the Ward Family in 1973.

It currently employs over 130 staff at its 9-acre Portadown headquarters, where it operates Toyota, Renault, Nissan and Dacia franchises, as well as a used car supermarket, accident repair centre and valet centre.

Source: Irish News

Shelbourne bringing Kia Dealership to Newry

July 1, 2018

Kia Motors have been the first car manufacturer to be confirmed for the new £5M Shelbourne Motors, state-of-the-art multi-franchise facility opening in Newry.

The 50,000 sq ft development will create 60 new jobs when it officially opens with an additional 100 jobs during construction.

It will include four new car showrooms, new car handover bays, lounge-style waiting area with café and a drive-thru service centre with a 28-bay service workshop.

The Kia partnership will see Shelbourne Motors as the dedicated dealership supplying new and used Kia vehicles to customers in the Newry and Mourne area.

The South Korean manufacturer is one of the UK’s top selling car brands, selling over 93k new vehicles in 2017. Its range includes the compact Picanto and Stonic, the mid-sized family Cee’d; the seven-seater Sorento, as well as the award-winning Sportage.

Related: Shelbourne Motors announces Kia dealership for £5m Newry complex

Speaking about the partnership with Shelbourne Motors, Nigel Flude, Regional Franchising Manager at Kia Motors (UK) said: “Newry is an extremely important location for Kia Motors (UK) and this expansion represents an exciting step for our brand. This will be the first time that Kia Motors (UK) will have a dedicated dealer supplying new and used Kia vehicles to the area.”

Shelbourne Motors was founded by the Ward Family in 1973 and Director, Paul Ward, added; “We’re delighted to partner with Kia Motors (UK) to announce one of the world’s most popular car brands as the first franchise at our new £5m custom-built facility in Newry.

“This is a real statement of intent by Shelbourne Motors. Kia is synonymous with driving comfort, quality, reliability, technology, competitive pricing and the market-leading seven-year warranty.”

Shelbourne currently employs over 130 staff at its 9-acre Portadown headquarters, where it operates Toyota, Renault, Nissan and Dacia franchises, as well as a Used Car Supermarket,Accident Repair Centre and Valet Centre.

Source: Newry