TrustFord officially opens Quick Lane fast-fit centre in Colchester

February 4, 2020

TrustFord has hosted an official opening event for its new Colchester Quick Lane fast-fit aftersales centre.

Colchester is home to the Ford of Britain-owned AM100 car retail group’s head office and, as such, was described as an “important location for the company”.

The 5,000 square-foot new facility, situated on Peartree Road Retail Park, close to Colchester town centre and the Tollgate shopping park, represents a £1.1 million investment for TrustFord.

It is the second standalone site for TrustFord, following the opening of their Prestwich site in Greater Manchester.

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Stuart Foulds, the chairman and chief executive of TrustFord, said: “At TrustFord, we’re committed to driving the standard in customer care. We know that efficiency and convenience are crucial for our customers, so we’ve been making investments across our network to ensure the efficient delivery of vehicles and servicing.

“These new facilities will give us the scale and resource to meet our customers’ servicing needs, and help our colleagues deliver the excellent service that they’re known for.”

Wednesday’s (January 29) official opening event saw Foulds and members of his senior leadership team joined by John Dines, operations director at Quick Lane UK; Alan Long, operations manager at Quick Lane UK; and Rakesh Chetal, local operations manager at Quick Lane UK.

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TrustFord said in a statement that the employment opportunities delivered by the new Quick Lane franchises will add to TrustFord’s wider commitment to developing careers for individuals, which has been strengthened by a recent partnership with The Prince’s Trust – giving fifteen 18 to 30-year-olds the chance to undertake free training and become technicians at TrustFord and Quick Lane sites.

The Quick Lane franchise was borne out of consumer research into motorists’ needs from automotive repair centres.

Drivers cited transparency, convenience, confidence and a stress-free environment as their key priorities. This created the Quick Lane ethos: to provide ‘convenience with confidence.’

Dines said: “We understand that people value products and services that give them time back into their day.

“We’re taking away the inconvenience of vehicle repair by offering a rapid service that fits around our customers’ busy lives.

“Our focus is on being brilliant at the basics and providing local motorists with transparency, convenience and confidence and this will be reflected in our new Colchester site.”

By Tom Sharpe

Source: AM Online

TrustFord wins 2019 Fleet News Award for Fleet Dealer of the Year

March 24, 2019

TrustFord Franchise UK. TrustFord’s investment in its fleet operation and the determination to ensure it stands out from other dealers has led to further UK expansion, with a focus on its mobile division.

As part of its dedication to “minimising downtime and maximising ease of operation” TrustFord appointed aftersales representatives within its fleet team to its expanded mobile servicing operation, which now consists of 50 units.

This has led to the appointment of an aftersales development manager and an assistant manager who sit within the sales division.

TrustFord said: “This unusually joined-up approach has won us business, so we know it’s working for our customers.”

A crucial part of this expansion was extending business to Scotland, with a singular intention to support its fleet client base.

Alongside this expansion, TrustFord invested and developed its own logistics booking system, allowing all of fleet operations to interact electronically with transport providers to minimise workload.

The success of this initiative has seen the system rolled out across the wider TrustFord Group.

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Operating 60 dealership sites across the UK, with nine dedicated business centres and compound and preparation centres across the country, TrustFord offers a holistic solution to customers of all sizes.

Its continued investment in infrastructure has seen its Long Marston site expand to 33 acres from seven, with the ability to prepare more than 30,000 vehicles per year. In what TrustFord calls a “blueprint for success” it will use the Long Marston expansion to develop other UK sites, including a three-acre one in London and a 16-acre site in the north of England.

Close collaboration with Ford of Britain has seen TrustFord assume management of its direct sales admin team and responsibility for all UK direct sales, which enables its ability to “offer seamless partnership with no distinction between franchise and manufacturer”.

TrustFord achieved this by attending joint site visits and collaborative meetings. In addition, both teams share respective fleet marketing plans to ensure a joined up and consistent message is delivered to customers.

It is also now working in partnership with Ford of Europe to bring expertise on future developments in alternative fuel and smart mobility.

Source: Fleet News

Pentagon Motor Group announces intention to acquire three TrustFord dealerships

November 29, 2018

Pentagon Motor Group has announced its intention to acquire three Ford dealerships from TrustFord – in Warrington, St Helens and Runcorn.

The sites, which were previously branded as Polar Ford, before being moved in to the Ford owned TrustFord retail group will be rebranded as Pentagon Ford and operated by the Derbyshire-based group which currently operates 38 franchise outlets from 23 sites across the East Midlands, North West, South Yorkshire and Lincolnshire.

Pentagon Motor Group, managing director, David Lewis, said: “We are very pleased to be adding Ford to the Pentagon group and working together with TrustFord this promises to be a smooth transition.

“We are keen to ensure that all current staff on the three sites transfer happily to Pentagon Ford and we will do all that we can to ensure this is the case. For customers it will be business as usual.”

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The three TrustFord locations will become these Pentagon Motor Group’s first Ford dealerships.

However, the group’s parent company, Motus Holdings (UK), already has Ford Transit Centres at Grimsby and Halesowen as part of its Imperial Commercials Division.

The formal completion of the acquisition of the three new Ford franchises is expected to take place on December 31.

TrustFord chairman and chief executive, Stuart Foulds, said: “As part of our ongoing review of our property portfolio we are in negotiation with the Pentagon Motor Group to sell them our Warrington, St Helens and Runcorn dealerships.

“All colleagues located in these businesses have been informed and will be transferring over to Pentagon so customers can continue to experience the same high levels of service for all their vehicle sales and servicing needs.’’

Rob Truscott, CEO of Motus in the UK, said: “As a Group, we are committed to growth. Not growth at any cost, but where we see a real opportunity at sensible investment levels, and the acquisition of these three important Ford sites delivers on this for us.”

Pentagon Motor Holdings was acquired by South Africa’s largest car retail group – the Motus Corporation – in August, 2017.

The vehicle division of Imperial Holdings SA acquired the Derbyshire-based group for a sum reported to be R493-million (£28.5m).

At its annual conference, held in Daventry last month, TrustFord’s leadership team outlined many of the group’s plans for the year ahead.

TrustFord is preparing to expand into Scotland as it takes a central role in Ford of Britain’s new Parts Plus wholesale parts network.

Foulds described the new wholesale parts proposition as a “huge opportunity” for the group, which will also be expanding the Ford brand’s QuickLane fast fit brand and developing mobile servicing across parts of the UK in a bid to boost the service offered to its own fleet customers.

Expanding on Foulds’ outline of the PartsPlus plan, PartsPlus operations director, Richard Allott, revealed that – while negotiations were still ongoing with the proposed operators of the 70+ Ford PartsPlus territories across the UK – TrustFord is expected to be in-line to run 19, with each business fully operational by the end of H1 2019.

TrustFord is also planning to participate in the UK-wide introduction of Ford’s QuickLane all brands fast fit network already firmly established in the US and will roll out mobile servicing across some areas of the UK in order to meet the needs of its own fleet customers.

Source: AM Online