Wayback Burgers on the Move with New Store Openings, Signed Agreements and the Hottest New Delivery Vehicle in the Business

June 24, 2019

Wayback Burgers, America’s favorite hometown burger joint and one of the nation’s fastest-growing burger franchises, is well into 2019 and going strong. After a remarkable 2018, in which the brand added 18 new locations — boasting an impressive 14 percent system growth worldwide — and launched their revolutionary new food truck, expectations are high for 2019. But if the brand’s performance during the first half of the year is any indication of how the year will look, the Wayback team will have no problem rising to the occasion.

Recently ranked as a top 10 best fast-casual restaurant franchise by FranchiseRankings.com, Wayback Burgers has grown to 166 locations worldwide and has more than 500 commitments to open new locations over the next several years. The rapidly expanding burger franchise has active locations in 30 states throughout the United States and several additional countries around the globe. In the first half of 2019, they opened two new locations — one in Hofof, Saudi Arabia and another in Manitoba, Canada — and have their sights set on further expansion in Europe, particularly Germany, France and the U.K.

 
Back in the U.S., Wayback Burgers added three new locations in North Carolina (Mint Hill), South Carolina (Lexington) and Texas (Round Rock), and have over a dozen more under construction, all of which are expected to open this year. Two of the brand’s top franchisees — a husband and wife team who own three Wayback Burgers locations in Georgia and South Carolina — opened their fourth location in Coconut Creek, Florida, in April. The fast-growing burger franchise also signed agreements with new franchisees in New York (Mastic Beach), North Carolina (Rocky Mount) and Maryland (Gaithersburg).

Innovation and Dedication Drive Wayback’s Team and Efforts Across the Country

The fast-casual burger franchise unveiled its solution to the problem of “soggy fries” to franchisees at the October 2018 Wayback Burgers Convention, when it announced its new, compact delivery vehicle. In March of this year, the team took the vehicle on a cross-country tour from the brand’s headquarters in Connecticut to the Multi-Unit Franchising Conference (MUFC) in Las Vegas, making several stops along the way to serve their legendary fresh burgers to eager fans across the country. The brand also drove to and displayed the vehicle at the New York/New Jersey Franchise Expo in Secaucus, N.J. and the International Franchise Expo in New York City. All in all, the vehicle itself has traveled nearly 7,000 miles since the start of 2019.

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Jim Patel of Delaware, who owns six Wayback Burgers locations and won the MVP Single Brand Leadership Award at the MUFC this year, will be the first franchisee to bring one of the new delivery vehicles to market.

Wayback Burgers President, Patrick Conlin, says the brand’s commitment to delivering quality food and service to its customers is rivaled only by their commitment to the success of their franchisees.

“Our focus has always been on providing our franchisees with the tools and support they need so that they deliver the same level of quality and service to their customers,” says Conlin. “Between adding new domestic locations, growing international expansion, new partnerships and the introduction of our new delivery vehicle, 2019 has already been a great year for us, our franchisees and our guests. By building on past successes and harnessing new technology, we are creating a promising future for current and potential franchisees.”

Partnerships, Promotions and a Milkshake Naming Contest Benefit Franchisees, Consumers and The Boys & Girls Clubs of America

New partnerships and limited-time offers have also contributed to Wayback Burgers success so far this year. In February the brand’s conversion from Pepsi to Coca-Cola was complete, and later in the year, they signed national agreements with Uber Eats and DoorDash.

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In May, the fast-casual brand capitalized on National Hamburger Day — which falls on May 28 — by upping the ante with National Hamburger Month.

“Every day in May we offered a different deal to customers through the Wayback App,” says Conlin. “On National Hamburger Day any signature burger was only $3 for anyone who ordered using the App or who visited a Wayback Burgers location in person,” he adds. As a result, the brand saw a notable increase in year-over-year sales and App downloads. In the month of May, Wayback Burgers saw an 8.3 percent increase in year-over-year sales and the number of App downloads increased by a remarkable 18 percent. “It was a home run for us,” says Conlin. “Our franchisees were very happy.”

Related: Wayback Burgers Franchise

In June of last year, Wayback Burgers partnered with the Boys & Girls Clubs of America and pledged to raise $100,000 for the non-profit over the following 12 months. At the end of March, the burger franchise had raised just under $125,000 with two months left to go. They involved the organization in a contest that ran from March 12 to April 30, 2019, and challenged kids from the Boys & Girls Club to create and name a new milkshake to be offered on Wayback Burgers menus as a limited-time offer starting in August. The winning milkshake — Caramel Cinnamon Toast Crunch — was submitted by Caring People Alliance at R.W. Brown Community Center in Pennsylvania, and the club was awarded a $5,000 prize.

And don’t forget, June 21 is Free Shake Day at all participating Wayback Burgers locations.

Source: Benzinga

Wayback Burgers Announces New Master Franchise Agreement, Expands Reach to Ireland

May 10, 2018

Wayback Burgers, America’s favorite hometown burger joint and one of the nation’s fastest growing burger franchises, has announced a new master franchise agreement that paves the way for expansion into Ireland.

Zubair Najm is the entrepreneur bringing Wayback Burgers to Ireland. Zubair has extensive background in the food service industry, including 4 Apache Pizzas and 1 Subway store he currently owns and operates in Dublin City.

“We were looking for a new challenge in franchising and a new brand to add to our diverse food service portfolio, when we attended the franchise show last September in Dublin,” said Zubair. “We were about to leave when, suddenly, the Wayback Burgers sign caught our eye and we met with Bill Chemero, Wayback Burgers’ Executive Vice President who told us they were interested in seeking the right partner to become the master franchisee for Ireland and we saw a perfect opportunity to bring a well-known American brand to Ireland.

“After researching the Irish Market, looking at feedback from other masters, and reviewing the history and corporate structure of Wayback Burgers, we knew we were on to something big.
After attending discovery day in the US, meeting with the full executive team, visiting a few Wayback Burgers restaurants, and trying their food, we were sold! With the combination of Wayback Burgers’ fresh food and fantastic people, not to mention the need for these products in the Irish market, it was an easy decision for us to go ahead and start negotiations.”

Wayback Burgers Director of International Development, Jason Murawski, is excited about the growth in Ireland. He says Zubair and his team are working hard to open new restaurants via single and multi-unit agreements in areas throughout Ireland.

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“We are excited to work with Zubair and his team,” said Murawski. “With their experience in the food industry, we know they have what it takes to manage Wayback Burgers’ expansion in Ireland. Plus, we know they are committed to bring the best food and deliver excellent experiences to the Irish people.”

For more information about Wayback Burgers, please visit https://waybackburgers.com/.

For more information about Wayback Burgers franchise opportunities, please visit https://franchise.waybackburgers.com/.

About Wayback Burgers

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh, never frozen, cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time – when customer service meant something and everyone felt the warmth of the community.

Wayback Burgers currently operates in 29 states with over 152 restaurants nationally and internationally in Argentina, Brunei, Sudan, Morocco, Saudi Arabia, Kuwait, Pakistan and Malaysia. Through its executed master franchise agreements, Wayback Burgers plans to open in 37 provinces/countries in the Middle East, Northern Africa, South Africa, Argentina, Brunei, Bangladesh, Ireland; Alberta, Ontario, Manitoba and Saskatchewan, Canada; and the Netherlands, with pending letters of intent sent out to Western Germany and the UK.

Source: Franchising