Wendy’s Opens Its Doors in the United Kingdom

June 3, 2021

Wendy’s® , the iconic American hamburger brand, has arrived in the United Kingdom. After much anticipation, Wendy’s opens its doors today in Reading, offering signature US menu items that fans know and love, including the Baconator® , Dave’s Single™, the Spicy Chicken Sandwich and of course the Frosty® dessert. These favourites will be joined by an exclusive range of items only available in the UK, including the Veggie Stack, Veggie Bites, and Avocado Veggie Salad.

Wendy’s selected Reading as it is a great community with a strong employee base and is near a major transportation hub, offering the right amount of foot traffic across dayparts. The Company will continue to make its mark on British soil by opening four additional restaurants in the second half of the year, in areas such as Stratford in East London and Oxford.

Abigail Pringle, President, International and Chief Development Officer for The Wendy’s Company comments, “Our vision is to become the world’s most thriving and beloved restaurant brand, and we’re well on our way. Our restaurant opening in Reading is very exciting for Wendy’s as it marks the official launch of the brand in the UK and across Europe.”

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

Pringle also stated, “Our team is working on opening additional restaurants across the country, starting in the southeast, and establishing new franchisee partnerships to help us quickly scale and expand our brand presence, investing in the local economy and bringing more jobs to the area.”

The Reading restaurant has been designed with the Wendy’s customer in mind. You can’t miss the three-foot tall, bronze statue of the Wendy’s signature Frosty dessert that sits above the entrance of the building. The interior offers a fun, welcoming atmosphere with custom design finishes that embrace Wendy’s brand heritage.

Related: Food Franchises – Search Franchise Reviews Directory

Like all Wendy’s restaurants, customers can expect quality at every touchpoint – exceptional hospitality, friendly customer service and delicious food made with high-quality ingredients.

Liz Geraghty, Chief Marketing Officer, International for The Wendy’s Company shared, “We know British consumers are craving great tasting food at an affordable price and that’s what we’re here to give them. We’re very proud to serve hamburgers using fresh, British beef patties topped with fresh British produce. We use locally sourced ingredients wherever possible and all menu items are made to order and can be customised. Our salads are prepared fresh daily and our sandwiches are served hot off the grill – something different to the competition.”

Source: Franchising

Wendy’s retuning to UK QSR market creating 12,000 new hospitality jobs

May 12, 2021

Wendy’s burger chain has announced a return to the UK with new restaurants creating thousands of new hospitality jobs.

The return will see circa 400 new restaurant openings, with 30 to 50 employees per restaurant creating 12,000 jobs.

Wendy’s exited the UK QSR market 21 years ago citing high property costs as an operational barrier. Now, it will use the UK launch as a springboard for further expansion in Europe, starting with company-owned stores before adding a franchise model.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

The first opening is in Reading next month, with their UK market entry focusing on plant based options.

Uber Eats have been selected as their delivery partner.

Related: Food Franchises – Search Franchise Reviews Directory

Wendy’s was founded in the US in 1969, operates more than 6,800 restaurants, with a market valuation of circa $5bn (£3.6bn).

Source: Hospitality and Catering News

Wendy’s plans 20 UK sites as it prepares for nationwide rollout

March 5, 2021

US burger chain Wendy’s is ‘on track’ to begin opening restaurants in the UK in the coming months, with five sites expected to launch before the end of the year.

During a conference call yesterday (3 March), the group’s directors set out a plan to rollout the chain across the country with an aim of eventually reaching 20 company-owned sites.

Multiple locations have already been secured, with the chain also engaging with several potential franchise candidates to build the estate alongside corporate locations.

“We continue to make great progress towards our plan to expand into Europe and remain on track to begin opening restaurants in the UK in the first half of 2021,” said Wendy’s chief executive Todd Penegor.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

“We have built a top talent team on the ground, have multiple locations secured and are engaging with several potential franchise candidates to build out this market alongside us.

“International expansion remains critical to growing our Wendy’s footprint, and we believe that we have the plans and the partners in place to make this happen.”

Wendy’s has already confirmed that it plans to launch restaurants in Reading and Oxford​ in the coming months, marking the group’s first openings in the UK since it pulled out of the market 21 years ago.

It is also exploring additional opportunities in the London area.

The chain previously operated around 10 restaurants across the UK, including high-profile sites on Shaftesbury Avenue – which is now occupied by McDonald’s – and Oxford Circus.

Related: Food Franchises – Search Franchise Reviews Directory

However, it made the decision to leave in 2000, surrendering its leases in order to concentrate on its domestic North American market.

“We’ll get about five company restaurants open in the UK in 2021,” added Penegor.

“We’re actively recruiting franchisees to build out that market along with us. We’ll continue to build company units into 2022 and supplement that with the franchisees that we’re recruiting to grow that market out.

“And that’s a couple of year journey to really start to solidify a good beachhead in the UK to really prove out the model for the broader European business.”

Founded in Ohio in 1969, Wendy’s has more than 6,700 outlets in 30 countries around the world.

By James McAllister

Source: Big Hospitality

Wendy’s is opening its first branch in Britain in 21 years as American burger chain makes comeback

February 17, 2021

WENDY’S is making a comeback in Britain – 21 years after the American burger chain left.

Known for its square burgers, Wendy’s is planning to open two branches in the first half of this year and more are set to follow.

Wendy’s will open its first restaurant in Reading followed by a second in Oxford.

The fast food firm could also open locations in London, saying it is “exploring additional opportunities” in the capital.

The restaurant is actively looking for people to become franchise owners.

Franchises are owned and managed by an individual but under the umbrella of a well-known brand.

Wendy’s has not yet revealed how many locations it plans to open or how many jobs it will create.

Wendy’s is the third largest burger chain in the world after McDonald’s and Burger King, and already has 6,700 outlets in 30 countries around the world.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

Bosses first revealed Wendy’s was returning to British shores back in late 2019, when it told investors it would open its first outlets within 12-18 months.

This isn’t the first time Wendy’s has tried to cross the pond – it first came to the UK in the 1980s and 1990s, but decided to close all their UK stores in 1999.

Since then several American burger joints have successfully set up shop here, including Five Guys and Shake Shack.

A Wendy’s spokesperson said: “I can confirm that Wendy’s will be opening in the United Kingdom in the first half of this year.

“Our first location will be in Reading and I can also confirm that we will open a restaurant in Oxford.

“We are also exploring additional opportunities in the London area.

Related: Food Franchises – Search Franchise Reviews Directory

“The brand is excited to enter the UK with Company owned and operated restaurants this year, and we are looking for franchisees to grow with us across the UK.”

Wendy’s was founded in Ohio, USA in 1969 and is now the world’s third largest burger chain after McDonald’s and Burger King.

The Wendy’s USA menu includes hamburgers, breakfast burgers, croissant bun burgers, chicken nuggets and more.

Wendy’s has not yet revealed what will appear on the menu in the UK.

Wendy’s has brought back its chicken burger to restaurants in America along with other fast food chains, sparking a “chicken burger war”.

In the UK many fast food chains like McDonald’s and KFC are yet to return to full menus, offering limited menus since the coronavirus pandemic started.

By Lynsey Barber

Source: The Sun

Wendy’s burger chain looking to open 20 restaurants in the UK – starting as early as next year

October 22, 2019

It’s a huge hit with foodies in the US. Now, popular burger chain Wendy’s has its sights on opening in the UK.

The fast food joint, famous for its square-shaped burgers and its Bacon Jalepeno Triple Cheeseburger, is reportedly exploring the possibility of opening 20 restaurants in unnamed locations.

The company is believed to be scouting out potential locations, with the first restaurants opening in the next 12 to 18 months.

If it does come to our shores, it won’t cost you much more than your standard fast food meal. A bacon double stack, four piece nuggets, small fries and a drink comes in at $5 across the pond.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

As reported in the Mirror , the company has started looking for sites and franchise partners in the UK.

This would represent the first step into Europe for the Wendy’s, which is the third biggest burger chain in the world behind McDonald’s and Burger King.

According to documents seen by The Mail on Sunday, Abigail Pringle, president of the international division and chief development officer, said: “The United Kingdom will be out beachhead to European expansion. We believe it is a growing market and it has lots of great growth ahead of it.

Related: Food Franchises – Search Franchise Reviews Directory

“We also know that great American brands have been successful. Burger brands have been unbelievably successful there. But we believe that we can challenge those brands.”

By James Andrews and Robert Fairnie

Source: Chronicle Live

American Fast Food Giant Wendy’s Wants to Serve the U.K. Some Spicy Nuggets

October 16, 2019

Wendy’s is the latest American fast food chain to have a crack at the fragile U.K. restaurant market. International president Abigail Pringle used strangely World War Two-influenced language in telling investors that Britain would be the brand’s “beach head for European expansion,” according to Propel.

Wendy’s operates over 6,000 sites across the globe, and pulled out of its U.K. restaurants in 2000 to concentrate on its home market. The fast food brand is best known for:

1. Spicy chicken nuggets. These are not McDonald’s’s recently-released damp squibs of chicken, whose heat is the dull nag of a hangover headache; these are hot, with a proper cayenne burn. Eater critic Ryan Sutton named them America’s best chicken nuggets in 2017.

Related: Fast Food Franchises in the UK – 10 Things Every Would-Be Franchisee Must Know

2. Twitter stunting. The Wendy’s Twitter account does not f— around. It spent an entire day roasting people on 4 January this year. It released a mixtape dragging its competition.

3. Twitter stunting about spicy chicken nuggets. Wendy’s took those championship nuggets off the menu in March 2017, before unfurling a hypebeast campaign spanning a lifetime non-spicy nugget giveaway in exchange for Twitter engagement; a spicy nugget campaign featuring Chance the Rapper in exchange for Twitter engagement; and a Google Calendar invite for the relaunch in exchange for Twitter engagement.

4. Not Twitter stunting about labour practices. Wendy’s has blamed income equality for sales stagnation despite its starting wages being as low as $8 an hour; it has refused to sign up to the Fair Food Program that regulates against abuse in the agricultural industry.

Related: Food Franchises – Search Franchise Reviews Directory

5. Frostys. The drink-dessert hybrid — in particular its black-and-white, chocolate and vanilla, off-menu serve, captivated Eater critic Ryan Sutton and former staffer Daniela Galarza in a ranking of America’s best fast food desserts.

If and when Wendy’s opens a new U.K. restaurant or franchise, it will join cult-followed, anti-LGBTQ chicken chain Chick-fil-A and fast franchising burger chain Five Guys, as well as Shake Shack, McDonald’s, Burger King, and KFC. Smaller U.S. success stories, like NYC’s The Halal Guys and chicken wing slingers Wingstop have also made moves on London, as favourable franchising finances and willing investors capitalise on an uncertain U.K. restaurant market.

The first U.K. opening(s) are planned for the next 12 — 18 months.

By James Hansen

Source: London Eater