Xponential inks deal to take Club Pilates to South Korea as part of Asian expansion

November 9, 2019

Xponential Fitness has signed a master franchise deal to open 100 Club Pilates studios in South Korea over the next five years.

The deal will see Steven Lee, the former CEO of Pizza Hut Korea, become the master franchisee of Club Pilates in the country through his company XFactor Fitness.

 
XFactor will open a pilot studio in the capital city Seoul by January 2020 and will launch franchising efforts shortly thereafter.

After the Club Pilates debut, XFactor is slated to bring other Xponential Fitness brands to the country, beginning in late 2020.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

The signing of the deal comes hot on the heals of Xponential securing a similar deal in Japan, which will result in up to 165 Club Pilates opening in the country.

“South Koreans are early adopters of global fitness trends,” said John Kersh, chief international development officer for Xponential Fitness.

“We believe Club Pilates and other Xponential Fitness brands will quickly become market leaders as Korean consumers experience our wide variety of classes, welcome environment and outstanding instructors.”

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Xponential acquired the Club Pilates brand in 2015.

The fitness behemoth’s other brands are premium indoor cycling franchise CycleBar; group stretching chain StretchLab; indoor rowing brand Row House; dance-based cardio studio operator AKT; yoga franchise YogaSix; ballet barre chain Pure Barre and STRIDE, a treadmill-based cardio and strength studio operator.

By Tom Walker

Source: Health Club Management

Xponential Fitness appoints Michael Abramson as chief operating officer

September 20, 2019

Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, as its chief operating officer.

Abramson will be tasked with spearheading the international expansion of Xponential’s eight boutique brands – Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre and Stride.

 
“We are pleased to welcome Michael to the Xponential team where his track record of delivering strong business results and operational management experience make him the right person to support Xponential Fitness’ future growth and strategic priorities,” said Anthony Geisler, founder and CEO.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

As president of D1 Sports Training, Abramson oversaw the company’s operations and strategic initiatives, in addition to the management of the company’s trademarks and corporate governance.

“Xponential Fitness is truly a disruptor in the fitness industry and I am excited to join at such a pivotal stage in the company’s growth,” said Abramson.

“I look forward to partnering with Anthony and the talented senior leadership team to help support the future development of this innovative, global business.”

Xponential Fitness was ranked in Fast Company’s annual list of the World’s Most Innovative Companies for 2019 within the wellness category.

Related: Fitness Franchises – Search Franchise Reviews Directory

Through its eight verticals, Xponential Fitness has sold more than 2,600 studio locations across the globe and recently signed a master franchise agreement for Saudi Arabia.

By Tom Walker

Source: Leisure Opportunities

CycleBar prepares for first UK launch in London’s Nine Elms

July 25, 2018

Indoor cycling chain CycleBar will open its first site in London’s Nine Elms in the coming weeks, signalling the brand’s entry into the UK market.

CycleBar is one of a number of franchise-based fitness concepts owned by US company Xponential Fitness, which earlier this year revealed plans to take its portfolio of brands global through a master franchise strategy.

In the UK, Xponential has signed a master franchise deal with entrepreneur Oliver Chipp, who expects to open at least 30 CycleBar studios over the next five years.

“We’re really excited about the first UK studio,” Chipp told Health Club Management.

“Nine Elms is one of the largest urban regeneration projects in Europe. It’s a superb location near the new US Embassy and Battersea power station, which Apple plans to use for its new UK HQ. We aim to launch late summer.”

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

Chipp added that the launch will mark the beginning of an ambitious expansion push.

“Our plan is to grow,” he said.

“The Xponential Fitness business models are designed to work outside the rarefied markets of Manhattan, LA and central London.

“We know there is demand for boutique fitness outside these areas. Xponential’s Club Pilates and CycleBar have proven this in the US. We aim to do the same across the UK.”

As well as CycleBar, Xponential’s portfolio of brands includes Club Pilates, indoor rowing business Row House and StretchLab, which offers personalised stretching services.

The group is led by a team of industry veterans who have experience of building fitness brands internationally.

CEO Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.

John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.

“What we’re creating at Xponential Fitness hasn’t been done before and there’s enormous consumer interest in boutique fitness across the globe that we intend to capitalise on,” said Kersh.

Xponential is backed by financial partner TPG Growth, a growth equity platform of alternative asset firm TPG.

Source: Health Club Management

Xponential Fitness to begin international expansion in the UK

April 30, 2018

US-based Xponential Fitness has revealed plans to take its portfolio of brands global through a master franchise strategy.

The company currently owns a number of franchised boutique brands, including Club Pilates, indoor cycling concept CycleBar”>CycleBar, indoor rowing business Row House and StretchLab, which offers personalised stretching services.

Xponential will kick off its global expansion in the UK this year, following a master franchise agreement with entrepreneur Oliver Chipp.

Chipp expects to open at least 30 CycleBar studios in UK over the next five years, with the first studio set to open in London by June 2018.

Xponential Fitness is led by a team of industry veterans who have experience of building fitness brands internationally.

Related: Fitness Franchises – Should You Buy a UK Fitness Franchise?

CEO Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.

John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.

“What we’re creating at Xponential Fitness hasn’t been done before and there’s enormous consumer interest in boutique fitness across the globe that we intend to capitalise on,” said Kersh.

“We are launching our international expansion by bringing the CycleBar brand to the United Kingdom through a master franchise agreement and expect the UK to be the first of many successful international markets for Xponential Fitness.”

Xponential is backed by financial partner TPG Growth, a growth equity platform of alternative asset firm TPG.

Geisler said his long-term plan is to house the “best brands” in every vertical of the boutique fitness industry and cement continued growth both domestically and internationally for each concept.

“With our experienced corporate team helping master franchisees replicate our proven U.S. systems abroad, we offer international entrepreneurs the chance to successfully develop some of America’s hottest boutique fitness concepts all over the globe,” he said.

Source; Leisure Opportunities